MachineMachine /stream

Six experts discuss the merits of framing climate change, the language that troubles them, and the inherent bias of any chosen word.

In a report to be released the first week in June — though a summary was accidentally leaked by email to the press late last month — the firm has compiled the results of extensive polling and focus-group sessions conducted over the last several years. Those studies, according to EcoAmerica, indicate that words like “global warming,” “cap and trade,” and “carbon dioxide” turn people off. The firm advises that environmental and government leaders begin talking about “our deteriorating atmosphere” and a “pollution reduction refund,” ditching greenhouse gas-speak in favor of phrases like “moving away from the dirty fuels of the past.”