Excerpt from my essay :
Alma Alloro’s machines reel and spin in homage to the kinds of correspondences and affects images can make. In the tradition of Oskar Fischinger’s An Optical Poem (1938), or Hans Richter’s Rhythmus series (1920s) Apophenia is ‘about’ the preponderance of images: about what takes place when images move, but also about the very substance of the static image — a thing we had no need to conceive of until motion had been thrust upon it. Her works are concerned with performing a net aesthetic apart from the rigidity of digital codes and databases, linking her machines through animated GIFs back to… the principal technologies of animation… The machines, devices and contrivances of Apophenia celebrate similar instances when the coming into being of an image traces a noticeable and long-lasting mark in physical space. To be truly confronted with an image is to become aware of one’s own construction as a thing — ‘Here where the world touches’ — something that high-bandwidth, high-resolution and optical speeds tends to camouflage in the clarity of simulation.