What is it about a particular media that makes it successful? Drawing a mini history from printing-press smudges to digital compression artefacts this lecture considers the value of error, chance and adaptation in contemporary media. Biological evolution unfolds through error, noise and mistake. Perhaps if we want to maximise the potential of media, of digital text and compressed file formats, we first need to determine their inherent redundancy. Or, more profoundly, to devise ways to maximise or even increase that redundancy.
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