Lou Reed got Kanye West's Yeezus absolutely right. "No one's near doing what he's doing,” Reed wrote in a review just a few weeks before he died. “It's not even the same planet ... He keeps unbalancing you." The unbalancing act went full-tilt last week, when West released the video for “Bound 2.” Instantaneously, the Internet did what the Internet does: hate. The video was ridiculed as clueless kitsch. But I dig it, and I think it represents a part of a collective cultural fracturing, via an idiom that I call the New Uncanny. When performers like Kanye West, Kim Kardashian, Lady Gaga, and, yes, Jeff Koons and Marina Abramovic try so hard to showcase and communicate how sincere they are, instead they reveal how out-of-touch they are — from each other, from themselves, from us. These are not just famous performers; they are performers of fame. In their grandiose sincerity, their attempt to keep it real (West says his "passion is for humanity" and that his art is totally about "beauty, truth, awesomeness"), these stars become alien things, automata, odd gods before our eyes. By some bizarre alchemy, they then toggle back into demented sincerity while simultaneously remaining alien, other, apart. They become psychological quantum particles, in two states at once. Sincerity and fame combine, float free of common rules. "Bound 2" represents a psychological fissure whereby stars gives us exactly what we ask of them — a glimpse into their inner selves — and then are shunned and mocked for it. They're sacred cows and sacrificial lambs at the same time. Just as the Rodney King video included in the 1993 Whitney Biennial, “Bound 2” should be in the upcoming one, representing a bend of cultural nature. Last week, I suggested this on my Facebook page, and watched my words burned before me, the way disco records were in the seventies. Had I once again been blinded by fame's death-ray of idolatry, idiocy, and primitive force? (See my dancing with Jay Z.) Is this video anything? Is Kanye doing what he says he's doing, "clearing a path for people to dream properly," or has he gone off the demented deep end? Had I followed him?

I'm looking for 'Folk' Web Cultures. I am thinking of the recent take-down of Geocities, which seemed to refresh people's love of the naff, kitsch aesthetic it was famous for, as a prime example. What are some other folk cultures still lingering in the dark corners of the web? I use the term 'Folk' in the sense it is used to denote 'common people' cultures, including art, music, dance, songs and stories. The artists Jeremy Deller and Alan Kane collated a Folk Archive for the British Council a few years ago, it really gets to the heart of my use of the term.

The web is old enough now to have passed through several stages of infrastructural and aesthetic upheaval. What is quaint, outdated and kitsch for some still drives the passions of others (previously).

• What is, and where can I find, the Folk Web?

• What websites and archives have devoted themselves to highlighting and saving these cultures?

• Do you know any examples of writers, artists, designers who have been influenced, or abused a Folk Web culture in their contemporary work?

Sometimes it's really hard to let go. Like that vinyl collection you've got stashed away in the attic or those VHS cassettes of movies that you've already replaced on DVD that you just can't force yourself to flog on eBay. There are just those times when nostalgia takes over, leaving a home strewn with junk and a partner pleading for you to move on.

If there is one area of life in which people do embrace change, however, it's gaming. Did you love Operation Wolf back in the 1980s? Pah, we're now shooting out way with friends across the universe on Call of Duty. Let those Mega Drives, Dreamcasts and N64s be thrown by the roadside. We're technophiles and we're marching to the promised land of the best that electronics have to offer.

But it's not that simple. Just as music lovers tend to get stuck in an era of their youth, many gamers also nostalgically hanker for days gone by. Retro gaming is big business. You only have to switch on your Nintendo Wii, head for the Virtual Console and yo