Earlier this year I devised and delivered the New Media Caucus sponsored panel and journal editorial: ‘Exaptation and the Digital Now’, with Zara Dinnen, Rob Gallagher and Alex Myers: Exaptation and the Digital Now: INTRODUCTION Case Study #1: Holoback Zara Dinnen Case Study #2: The Phantom Zone Daniel Rourke Case Study #3: Fire in the Hole – The Obviously Non-Short History of Art Games Alex Myers Case Study #4: Exaptation, Interpretation, PlayStation Rob Gallagher

The panel took place at the College Art Association annual conference, Chicago, February 14th 2014. Our write-up was featured in the New Media Caucus journal CAA 2014 conference edition. Click-through for each of our papers and the specially extended introduction:

Evolution is a dominant metaphor for thinking about and describing the processes of new technologies; we believe ‘exaptation’ offers a more productive, nuanced approach to questions of adaptation and co-option that surround digital media. [8] According to Svetlana Boym in her essay “The Off-Modern Mirror:”

Exaptation is described in biology as an example of ‘lateral adaptation,’ which consists in a co-option of a feature for its present role from some other origin… Exaptation is not the opposite of adaptation; neither is it merely an accident, a human error or lack of scientific data that would in the end support the concept of adaptation. Exaptation questions the very process of assigning meaning and function in hindsight, the process of assigning the prefix ‘post’ and thus containing a complex phenomenon within the grid of familiar interpretation. [9]

Media is replete with exaptations. Features specific to certain media are exapted – co-opted – as matters of blind chance, convenience, technical necessity, aesthetics, and even fashion. Narratives of progress cannot account for the ways technologies branch out or are reused, misused, and abused across communities and networks. Exaptation offers a way to think about digital culture not as ever-newer, ever-faster, ever-more-seamless, but rather as something that must always negotiate its own noisy history. Yesterday’s incipient hardware becomes the ordering mechanism of today’s cultural affects: a complex renewal that calls into question established notions of utility, value, and engendered experience. Exaptation accounts for features now considered integral to media without falling back into narratives that appear to anticipate what one could not anticipate. This article is a collaborative work that brings together the four co-authors’ various responses to the provocation of exaptation. In what follows exaptation is put into play as a model to help unsettle dominant narratives about the digital image in particular. Considering the digital image in various guises: as animated GIFs, poor images, art games, hardware, and holograms, this article will trace the traits that jump between media and metaphor; complicating linear narratives of progression, and reductive readings of remediation associated with new media. [10]