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Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page.

The following excerpt comes from the final chapter of my book Media, New Media, Postmedia, recently published in Italian by Postmediabooks, who kindly gave Rhizome permission to republish it in English.

This is my response to Claire Bishop‘s essay “Digital Divide“, published in Artforum in September 2012 (also posted in the comments section of the article): Reading this article was a pleasure, and a pain. Some of the points made here are really good, and I also felt a lot of empathy for many of the

Do institutions and galleries have a growing interest in New Media? Two weeks ago, I identified the art “internet bubble” at The L Magazine, a trend that’s currently giving new media the spot light. Not everyone sees new media the same way though. Domenico Quaranta, an Italian writer and curator previously best known to this blog for “Holy Fire“, a dubiously themed new media exhibition in Brussels that included only “collectible” work, being one such example. Quaranta’s followed up the 2008 exhibition by writing a whole book on the subject of New Media — “Media, New Media, PostMedia” — one core theme being that the field isn’t accepted in the contemporary art world. ”New Media Art is more or less absent in the contemporary art market, as well as in mainstream art magazines,” he writes in his abstract, ”and recent accounts on contemporary art history completely forgot it.”

Mapping the postmedia perspective

Book #Review #Postmedia #digital #art #theory

The starting point of the book is that the label “New Media Art” does not identify an art genre or an art movement, and cannot be viewed – as it usually is – as a simple medium-based definition. On the contrary, a work of art – whether based on technology or not – is usually classed as New Media Art when it is produced, exhibited and discussed in a specific “art world,” the world of New Media Art. This art world came into being as a cultural niche in the Sixties and Seventies, and became a bona fide art world in the Eighties and Nineties, developing its own means of production and distribution, and cultivating an idea of “art” that is completely different from that entertained by the contemporary art world. If you are familiar with Lev Manovich's distinction between “Duchamp Land” and “Turing Land” (1996), you already get the point. According to Manovich, Duchamp Land (the contemporary art world) requires art objects that are “oriented towards the 'content'”, “complicated”