Guardian: 'The annual CGC (Crap Games Competition) has been bringing Spectrum fans together for more than 25 years' ... "What makes the CGC entertaining is the self-deprecating, sardonic British humour," explains 43-year-old Paul Collins from Reading, who first entered the CGC in 2000 with Pear-Shaped ("a simple maze game where you try to collect as many pears as possible") and Crap Football, featuring a digitised Des Lynam. "There are ideas that can't possibly work, eg Sim City: The Text Adventure or Blind Flight Simulator. Or names that are just funny, like Whack a Nun II and European Sandwich Hunt."

This paper on GIFs and screen-based compulsion is a very extended follow-up to a short, but widely disseminated, piece I wrote in 2011: On the Doctrine of the Similar (GIF GIF GIF). It is presented here as a draft, since I never published this paper officially. I hope it is useful/interesting for GIF lovers everywhere. Rather than designate high resolutions and white-knuckle optical speeds as representative of 21st Century techno-cultural immersion, I consider animated GIFs a more contemporary medium. From their origins in the early 90s as simple linguistic stand-ins animated GIFs have diversified along with the web that birthed them. They correspond quickly and directly, and lend themselves to constant mutation and (re)assemblage at the hands of their producers and consumers; blurring the distinction between these identities along the way. Their poor visual fidelity is made up for by their propensity to repeat and cycle in lieu of the actions and expressions they harbour. By allowing us to wallow in their remixed repetitions animated GIFs feed on the human susceptibility to resemblance and recognition, even as their surface affect remains distanced from any particular media origin. As Sally Mckay describes, “GIFs are simultaneously ‘in your face’ and in your mind, their affects continuous with the immersive experience of daily internet use.” [1] This status enables GIFs as a metaphor for contemporary techno-culture itself, framing our distributed, multimedial space-time in staged, repeatable, and digestible patterns. In its early days, cinema was considered capable of immobilising the world for the purposes of human appreciation and enchantment. Eadweard Muybridge sought to isolate the gallop of the horse from its particular being in time and space, so that it was forever framed for our experience. Today a million versions of Muybridge’s horse careen around the web as animated GIFs of questionable quality, flashing fleetingly, but often, on screens that scroll in multiple dimensions. In turn pictures, depictions and imitations have given way to motions, evocations and impressions, mixing the shared memory of our collective experiences at ever greater speeds, distances and – most importantly – correspondences than ever before. As Daniel Rubinstein points out the content of an animated GIF “can be figurative or abstract, lyrical or macabre, but… the primary materials that the GIF artist uses are rhythm and repetition…” [2] An aesthetics not necessarily of surface reception, but of delivery, temporality and the patterns of configuration. A patterning that calls to mind the work of Walter Benjamin, who argued that metre, rhythm and other heterogeneous impressions had a significant impact on human modes of intuition and experience. [3] It is fascinating to consider Benjamin’s early essays, especially his The Doctrine of the Similar from 1933, in relation to his more widely read work on film. Having established the process by which humans became ensconced in what Susan Buck-Morss calls a “new nature… of matter as it has been transformed by” technology, [4] Benjamin went on in The Work of Art (1936) [5] to explore the significance this technologised environment has on the human “mimetic faculty.” [6] In two 1933 essays Benjamin argues that ‘primitive’ language emerged in magical correspondence with the world. From the surface of the starry sky, or the intestines of a sacrificed animal, early humans “read what was never written,” [7] deriving mystical revelations from the constellations and signatures perceived there. [8] Configurations between patterns were what determined legibility, not just because they carried an intended meaning – being ‘written’ there by the Gods, for instance – but because similarities ‘flash up’ speculatively in the human mind: So speed, the swiftness in reading or writing which can scarcely be separated from this process, would then become… the effort or gift of letting the mind participate in that measure of time in which similarities flash up fleetingly out of the stream of things only in order to become immediately engulfed again. [9] “Nature creates similarities,” and as such, humans being of nature, are driven by a mimetic compulsion “to become and behave like something else,” [10] projecting that same compulsion into the world around them. This compulsion manifested itself in group dances, as song and spoken language, and later, as writing, eventually flattening the speculative space of mimetic experience into inscriptions on stone, vellum, or paper. As Howard Caygill observes: Configuration is thus transformed into inscription, reducing the speculative reading of the similarity between patterns into the transcendental reading of graphically inscribed marks upon an infinite but bounded surface. [11] Like the writing that Benjamin believed ‘captured’ human beings and their mimetic faculty, animated GIFs point to a new type of inscription, born of, and infinitely responsive to itself. We enter into this whether or not we wish too, each time we navigate a browser window, or slide our fingers across a smartphone screen. We are as malleable as our nature. A physiological suspense beckoning from the screen that animated GIFs turn around and loop – indefinitely – as a reminder of their own attention. In creating and sharing GIFs we add depth to the flat surfaces through which the internet is received. We may be ensconced in this space, and pulled along by it, but it is a space whose apparent distribution across screens, browser windows, and multiple devices too readily gestures to our bodies and selves as being fully individuated, rather than to the whole assemblage of which both our bodies, devices, and the images that play between them, are a part. Benjamin believed that, rather than allowing us to attain mastery over nature, technologies such as film give us an awareness over our relationship with nature through the processes of “material complexification.” [12] For Benjamin this training was akin to the relationship between factory workers and the production line, where the ratchet of the gears and conveyors program the workers’ bodies, fusing them together into a larger assemblage. The successive frames of film, made to spool through the mechanism one after the other at imperceptible speed, create an illusion of temporal and spatial fluidity that shock us into an awareness of the complex relation between our psychic and physiological realities. As R.L Rutsky lucidly explains, “this scattered, interrupted filmic reception becomes part of the human sensorium or body… a body that is no longer distanced from—or entirely separate from—the images and shocks that it comes into contact with.” [13] Constituted by what Anne Friedberg describes as a “mobilized and virtual gaze,” [14] filmic subjectivity has often been considered to correspond to the supposed sovereignty of the consumer, predicated on the promise of an enhanced mobility and freedom of choice across a dizzying array of goods and spectacles. Time and space themselves became filmic, opening up onto new mimetic correspondences discoverable in everything from the high-speed montage of flowers in bloom, to the slowed down and isolated gallop of Muybridge’s horse. Cinema goers attain all the nobility of flâneurs exploring endless arcades of experience without ever having to leave their seats. As R.L. Rutsky argues, the audience ‘becomes’ through this collective “state of distraction,” defined by “its ability to ‘take up’ these images in much the same way that the film apparatus does.” [15] And so the mimetic faculty itself achieves a kind of mechanisation in the mass spectacle of moving images, able to reveal correspondences at speeds and densities hitherto impossible to conceive. In the words of Mark Hansen: Despite the vast acceleration of image circulation in the historical interval separating Benjamin’s moment from ours, his effort to grapple with the material impact of… autonomous images remains exemplary: it com­prises an indispensable model that can guide us in our efforts to forge con­nections with our alienating, postimaginary material world. [16] Whereas the mimetic faculty had originally come to correspond with nature through theological ritual or script, with this second nature – of what Mark Hansen calls “the mechanosphere” [17] – the correspondence is material, and sensuous. Our receptivity is physiological, our bodies are shared, and our memories – now dependent on the “alien rhythms” [18] of montage – have become intricately woven into the machine as images. In turn, as noted by Arthur Kroker, “the image machine is haunted by memories of the body,” [19] bodies that depend on the fidelity, malleability and repeatability of film, videotape, and more recently, digital forms of media for their existence. As with its filmic ancestors, animated GIFs often frame fragmented images of time in snippets of montage, giving what Gilles Deleuze termed “common standard of measurement to things which do not have one,” framing “long shots of countryside and close-ups of the face, an astronomical system and a single drop of water” [20] within a single perceptual apparatus. The train whips by on the silver screen, but the instant of each image impacting us is lost as the play of further images moves onwards through experience. As Steven Shaviro has insisted, we “have already been touched by and altered by these sensations, even before [we] have had the chance to become conscious of them.” [21] But unlike filmic time, made to reel at 24 frames per second, the GIF’s loading mechanism introduces a more awkward temporal component into perception: that of bandwidth. Standardized in 1987 by CompuServe, the GIF’s early popularity was based, in part, on their ability to load in time with its download. In the days of dial-up connections this meant that at least part of a GIF image would appear before the user’s connection froze, or – more significantly – the user could see enough of the image for it to mean something. In 1989 Compuserve updated GIFs to use this ‘partial loading’ mechanism to encode animations within a single GIF file. In essence, the hacky update transformed a two dimensional spatial loading mechanism into a three dimensional temporal one. A file format designed to harness correspondences within each single image had become about correspondences between and across images. According to Jason Eppink in 1995 Netscape Navigator, an early popular web browser, “took advantage of [this mechanism] to enable looping, making the GIF viable for animation online over dial-up speeds.” [22] Small in size and made up of few frames, this is where animated GIFs entered their ‘classic’ [23] phase. Corresponding to single phrases or concepts such as ‘Under Construction’, ‘Area 51’ or ‘flying pink unicorn’, the era of personal web pages saturated with spinning hamsters is one anybody born after 1990 will little remember, but its influence on the contemporary ‘folk’ attitude of the web has not abated. As the 2000s came into view, animated GIFs became freed up by an increase in bandwidth and storage capacity to show more complex assemblages, and it was at this stage that the format achieved its common contemporary use as a vehicle for moments framed from cinema, television and – increasingly – video websites like YouTube. Frame grab or video capture GIFs often pay homage to isolated moments in pop culture, but as the ‘craft’ of animated GIFs has grown, so the frame capture form has begun to correspond well outside the filmic and televisual contexts from which they were first appropriated. This leap is, for me, the first point at which GIFs begin to co-ordinate their own realm of mimetic correspondence. An ocean of viral videos turned into a self-serving visual vernacular, looping back on itself ad infinitum. Brought on by their obsolescence, animated GIFs are among the most contradictory of images, able to resist the rigid taxonomies of the burgeoning algorithmic economy, even as they are turned into ‘clickbait’ by sites like BuzzFeed, [24] who rely on them to flash on screens kept in motion by the compulsive scroll of a mouse, or – increasingly – a finger or thumb. From our vantage point, subsumed by the impact of a high-bandwidth internet culture, animated GIFs [25] seem quaint, clumsy, even remedial in their capacity to transmit information. GIFs are easy to share and edit, but difficult for search engines to classify and catalogue. They are usually small in size, but their popularity exerts a significant load on the web servers that host them. As internet speeds have increased, and screen resolutions soared in depth, GIFs have remained; flickering endlessly as visual reminders of the ubiquitous mess the internet has become. Users of sites like Tumblr, 4chan, and Reddit revel in the capacity of GIFs to quickly correspond to the world, capturing token moments of experience or expression that signal well beyond their original context. Images can be made to correspond with increasing immediacy; can be cut, copied, stretched, collected and forced to clash in violent juxtaposition through Photoshopping, embedding, and multiple recompressions, using software interfaces that themselves are infinitely malleable. As Sarah Kember and Joanna Zylinska argue in Life After New Media, one of the principle ways in which we create meaning through matter is by cutting: Cutting reality into smaller pieces – with our eyes, our bodily and cognitive apparatus, our language, our memory, and our technologies – we enact separation and relationality as the two dominant aspects of material locatedness in time. [26] The affect of a GIF is not just felt, but copied and pasted elsewhere; separated and related in never before seen patterns and expressions. GIFs can be broken into their constituent frames, compressed and corrupted on purpose and made to act as archives for viral ‘memetic’ events travelling the web. It is possible to track the cultural development of some of these correspondences. Often though, the source of the cultural moment they hail from becomes completely lost in the play of images. Finding meaning in the semiotic sludge of these GIFs often requires a sensitivity to similitude bordering on the magical, even if their visceral impact is beyond question. Net artists and archaeologists, Olia Lialina and Dragan Espenschied, have long been fascinated by a GIF known as ‘Real_Dancing_Girl’. Indeed, Lialina cites the GIF as a defining impetus in her desire to become a net artist in the first place. [27] Small in size and given to a multitude of purposes and meanings, Real_Dancing_Girl.GIF found her way onto many thousands of personal web pages during the early ‘classic’ GIF era, made to dance alongside a cast of similar pixelated characters. If you blow Real_Dancing_Girl up to a size well beyond the means of a mid-90s desktop monitor to display, it is easy to see a single aberrant pixel that flashes each time she swings her hips to her left. [28] Throughout Real_Dancing_Girl’s 20 something years of propagation around the web this pixel remained, apparently unnoticed, or at least aesthetically accepted by those who added the GIF to their webpages. The pixel in Real_Dancing_Girl indicates the difficulty the network has in determining what communicates and what doesn’t. Its significance may be slight – a punctum to prick the attention of those enraptured by the image – but the aberrant pixel signals how the mimetic faculty tends to shift inwards. In recent homages to the GIF nameless web artists have incorporated the anomalous pixel in their higher resolution remakes, mimicking the movements of Real_Dancing_Girl as their digitised bodies recoil. A playground of correspondences that at first mimicked language and the wider world now mimics itself. As Graig Uhlin notes, narrative correspondence is not the guiding principle of the GIF, rather “the viewer is caught up in the GIF’s temporal suspension: to view is to be captivated.” [29] A 2015 BuzzFeed article entitled Can You Get Through These 17 GIFs Of Massive Zits Being Popped Without Shielding Your Eyes? [30] poses a challenge to the audience that promises bodily affect, relying on the GIF as its primary vehicle. As BuzzFeed is wont to do the article encourages the ‘reader’ to scroll through each animated GIF for no other reason than for the experience it will deliver. The GIFs are knowingly visceral, their careful ‘listicle’ [31] arrangement down the length of the page no less meticulous than the framing of each individual animated GIF on the spectacle of a zit being burst asunder. Here bodies are vast surfaces closed off by each GIF, so that even though the moment of each zit’s (and therefore each body’s) eruption is reduced to its purest semblance, the affect of bodies in their entirety is alluded to and made significant. Each GIF has its own title that celebrates the compulsion of this activity, and the sense of release and relief they represent for the bodies subjected to by each GIF and, in turn, the body of the viewer suspended among them: Doesn’t this make you feel relaxed? Just imagine how gratifying this must feel… How is it possible to feel such disgust and satisfaction at the same time? Yeah, it’s kind of gross to watch… …but there’s no denying there’s something beautiful about these gifs. [32] The audience is encouraged to excerpt their mimetic faculty, to revel in the correspondences between GIFs and eruptions; to find ‘beauty’ in these captivating physiological rhythms. Indeed, the ‘loop’ of each individual zit and its eruption is enhanced by the further repetition of awareness and reception as the tirade of grotesque releases continues. In the zit article we find a paradigm of the click/scroll/repeat reverie that BuzzFeed has become synonymous with. A compulsion to derive affect, and physiological release, in the navigation of lists of what BuzzFeed founder Jonah Peretti calls “upbeat, even childlike content.” [33] In an April 2015 article for Vox Dylan Matthews reflects [34] on the success of BuzzFeed by looking over an academic paper written by Jonah Peretti a decade before the launch of the website. [35] Published in theory journal Negations in 1996 [36] Peretti’s paper uses Frederic Jameson’s Postmodernism and Consumer Society, and Gilles Deleuze and Felix Guattari’s Anti-Oedipus: Capitalism and Schizophrenia to offer a definition of the distributed identities of contemporary consumers. Deleuze, Guattari and Jameson use the figure of the ‘schizophrenic’ [37] to refer to an individual without a defined ego or identity. Jameson saw “the rapid fire succession of signifiers in MTV style media” [38] of the 1980s as serving “to confuse viewers, harm[ing] their ability to use culture to build identities.” [39] Peretti fuses this view with Deleuze and Guattari’s more ‘emancipatory’ take on the egoless schizophrenic: a figure able to resist the pre-packaged identities being offered them by capitalism, and act – effectively – on their own desires. [40] For Dylan Matthews, Peretti’s fused rendering of the schizophrenic offers an insight into the principles behind BuzzFeed. As Peretti himself wrote in his 1996 paper: Capitalism needs schizophrenia, but it also needs egos… The contradiction is resolved through the acceleration of the temporal rhythm of late capitalist visual culture. This type of acceleration encourages weak egos that are easily formed, and fade away just as easily. [41] The zit article exemplifies the plethora of visual identifications that BuzzFeed accelerates through social-media echo chambers. Its skill is to create lists and headlines that everyone and anyone can relate to, and will click and scroll through. “23 Euphoric Moments Literally Everyone Has Experienced”; “23 Times Tumblr Went Way Too Fucking Far”; “19 Euphoric Experiences For Book Lovers”; “21 Things Everyone Who Went To Primary School In Wales Remembers.” Once again the GIF becomes not only the vehicle, but the metaphor of identity destruction and rebirth. A bearer of postimaginary perception, through which – to hijack Walter Benjamin’s insights – “like a flash, similarity appears” [42] only to “become immediately engulfed again.” [43] BuzzFeed is far from the only factory to exploit the qualities of digital media to arrest our attentions, but its success at offering its users new identities that appear to merge and interrelate in an endless, mutating mass is unrivalled. Perhaps its most devastating trick was to recognise compulsion as one of the primary driving forces behind internet navigation, reception and – in conjunction – identity formation. Like the unseen bodies of those zit owning GIF subjects, the listicle format reveals just enough of the shared body of human culture – of Benjamin’s “postimaginary material world” – to produce an affective response in its receivers/users/consumers. An ever expanding multiverse of tiny framed portions of experience cut from context so that they can be shared, digested, and repeated indefinitely. Whether viewed in their original format, or as streamed equivalent, the visceral impact of GIFs is beyond question, extending beyond the browser, altering pop culture, our tastes, and even our aesthetic acuity. The different timescales of media production and reception clash in the animated GIF as in no other medium. It is no coincidence that animated GIFs became the web’s primary mode of packaging and delivering visual humour. Just as a joke is the vehicle for the impact of a punchline, so a GIF encapsulates the potential of the having and sharing of its experience. Not only does the animated GIF allow us to wallow in its repetitions, actuating the moving image event in a conscious awareness of one’s awareness, GIFs also enact two modes of experience in their temporal structures. Firstly, GIFs that load in time with bandwidth build frame by frame the structure of the soon to be experienced experience – outside of cinematic and ‘real’ time, at a changeable pace we could call ‘bandwidth-time’. Secondly, the GIF as a mode of display and redisplay tends towards a perceptual sweet spot in its loops and repetitions. The loop of GIFs counteracts some of the uncontainable immediacy of cinema, enclosing the ‘perfect’ amount of time for “the expression of experience by experience” [44] in the cycle of repeated views. Even as bandwidth has increased to alleviate the limitations of the GIF’s short timespan, rather than lengthen animated GIFs, the web community has responded by increasing the resolution and dimensions of GIFs, allowing their visceral impact to expand, even if the perceptive loop has not. Because of this, GIFs still stand as one of the best indications of bandwidth-time. Through the GIF’s jilting appearance on laptop monitors or smartphone screens, viewers are entered into physiological communion with server banks, optical cables, WiFi signals, and 4G mobile phone masts talking in zeroes and ones via invisible protocols. Whilst digital substrates have increased in their capacity to store, distribute and display information, they have also edged towards invisibility. [45] What matters is that media content is received, and that that reception is smooth and immediate. Whether an animated GIF is composed of a seamless loop or a series of incompatible frames made to jolt against one another, the anchor point at which the GIF repeats has a heightened significance upon its first viewing. The browser window opens onto a single frame, that slips to a few more frames incongruently, until the entire GIF file has been buffered by the computer, at which point the loop begins in earnest. This quality of GIFs reminds us of their origins, even as each nudge towards a seamless loop makes us aware how clunky and clumsy our network architecture still is. Throughout the 2010s the Graphical Interchange Format formalised by Compuserve and Netscape has undergone a series of violent transformations into other, apparently related forms. When a GIF is uploaded to microblogging service Twitter or popular image sharing site imgur, for instance, it is automatically transcoded into MP4 or GIFV video format. The resultant GIF/video hybrid retains the frequency of the original looping animation, but the file can now be started and stopped at will, alleviating part of the strain on the servers given the responsibility of delivering it. These hybrids are still colloquially referred to as ‘GIFs’, even though they retain none of the original coding mechanisms of Compuserve’s format. What’s more, these formats are designed to buffer before they stream, separating us once again from the stutters of bandwidth-time. As Mark Nunes reminds us, Internet traffic is predicated on a logic of unimpeded flow. The network demands maximum throughput, with a minimum of noise, a “free flowing system ultimately [dependant] upon a control logic in which everything that circulates communicates… or is cast aside as abject.” [46] For the network it is beneficial to deny bandwidth-time entirely, casting Internet users aloft in the experience of ‘stream-time’; a control logic more suited to arresting our attentions, in which the future image we are about to receive has always already been determined and buffered by the network. We may then wish to read the anchor point of the GIF loop as a cohort of Roland Barthes’ ‘punctum’ – an off-centre compositional “accident which pricks” [47] our attention. The GIF punctum is one frame piled off-kilter with the rest of the sequence; the frame that lingers in awareness just a moment longer as cinematic and bandwidth-time catch up with one another. Whilst the violent subjugation of the GIF to streamable formats allows the content of the GIF to continue in its loops and correspondences, its potential to mutate is cut short by its transcoding to video. In their ‘original’ format animated GIFs retain each of their frames as if it was a separate file among its partners, so that importing the file into a software editing suite retains the quality and malleability of the whole loop across each individual frame. This means that each copied and pasted GIF carries within itself an unspoken promise of its next adaptation. Although the cut/edit/remix culture of the web does not rely solely on animated GIFs for its expression – one need only browse YouTube for a few moments to find a video that has been bent to several wills before its reception – the GIF’s blunt democratic immediacy is less prevalent across other file formats and modes of viewing. As noted by Giampaolo Bianconni in a 2012 article entitled, GIFability: Dan Harmon, who was… the executive producer of the television sitcom Community, [said] that he tried, “many times a season” to put star Alison Brie “in a situation… that I know is going to end up as an animated GIF file!” [48] What in televisual terms is a few moments of particularly well-crafted action, or an acutely framed humorous facial expression, achieves far greater ubiquity and visibility as an animated GIF overlaid with kitschy text, or other hastily layered editorial additions. The acts of recuperation and appropriation carried out by viewers is now considered an integral component of cultural capital. What matters for images is that they are seen, and the mode of their contemporary reception, increasingly, is in appropriated, poor copies, cut out of context – into GIFs or otherwise. The rise of what Hito Steyerl has termed, the Poor Image, is dependent on two, seemingly contradictory, demands: The networks in which poor images circulate thus constitute both a platform for a fragile new common interest and a battleground for commercial and national agendas… While it enables the users’ active participation in the creation and distribution of content, it also drafts them into production. Users become the editors, critics, translators, and (co-)authors of poor images. [49] For a director like Harmon “poor images” of his work are commercially, and arguably artistically beneficial to its reception. What Bianconi calls the ‘GIF-able’ moment is one that harnesses the flash of mimetic acuity in a viewer and drafts them into a productive mode. Harmon’s decision to give his shots a GIF fidelity calls to mind Walter Benjamin’s conclusions in The Work of Art. And yet instead of filmic images training us in new modes of apperception, it has become the images we see daily on our computer screens, flickering in time with new perceptual proficiencies across screens that scroll in multiple dimensions. Now that images can be exchanged, transmitted, copied and edited at frantic light speeds it becomes commercially important for producers of established media forms, such as television and cinema, to maintain the movement and mutation of their images online. In turn, as users and viewers we should tend to concern ourselves with modes of pro-sumption [50] that wrestle a degree of control back from the media machine. In an article published in July 2015, journalist Cleo Stiller explores the phenomena of ‘microporn GIFs’, ostensibly created by and for women: [51] While GIFs may seem like a flash in the pan—really, how can four seconds turn you on?—the nature of the loop… give[s] the viewer time to notice the caress of a hand floating from neck to shoulder to forearm, the tensing of an abdomen, the arching of a back, and the reflex of a thigh. [52] Each microporn GIF teeters on the verge of something happening, gesturing to the possibility of the sexual event; of eventfulness. And the loop gives these moments an infinite capacity to repeat and thus expand experientially, even if they do not expand narratively. The suspense of the GIF is erotic regardless of its content; each loop is a charged instant of imminence. As evinced by Helen Hester, Bethan Jones, and Sarah Taylor-Harman in their paper on microporn, Giffing a fuck, these tensions – and thus affective pleasures – are not reliant on clumsy narrative arcs for their delivery. The illusion of narrative coherence within and across pornography lends itself to easy categorisation. Pornography then tends to be catalogued with simplistic labels such as ‘threesome’, ‘anal’, or ‘blowjob’ by the websites and services that deliver it, reducing the plethora of erotic acts, human behaviours and experiences to a database of homogeneous and heteronormative search terms. [53] For Hester, Jones, and Taylor-Harman the community of microporn GIF creators represents a line of resistance… …against dominant representations of heterosexual acts, and potentially counters the commercial nature of pornography and its narrative linearity. Here lies the possibility for pornographic consumers to critique and deconstruct such dominant paradigms, choosing for themselves instead the bodies and fragmented sexual inter/activities they desire to see presented. [54] Here the GIF’s tight spatial and temporal framing, coupled with its capacity to travel, mutate and multiply, is empowering. If a desire, a feeling, an expression is GIF-able, then it has the potential to create further desires, feelings, and expressions. Fragmentation then becomes a means to disassemble normative narratives and reconstruct them into a shared techno-body that enables and celebrates the diversity of its components and their correspondences. The resulting loops are interrelational in a way not easily captured by the logic of the database and the search term. According to Sally McKay: Brian Massumi describes affective intensity as a “state of suspense, potentially of disruption. It is like a temporal sink, a hole in time…” [55] This is a moment of incipience, before action is taken, before emotions qualify and retroactively determine the affect. [56] Each GIF evokes an affect not just because of its content, but because its loop winds that content tight like a spring. A GIF is always poised in lieu of a release. This promise to spring back, to evoke and disrupt makes GIFs – microporn or otherwise – one of the web’s most enduring forces. The erotic charge of each GIF unites its creator, sharer and viewers in a non-linguistic discourse. Action is inevitable, reaction is desired, and disruption is to be expected. References & Notes [1] Sally McKay, “The Affect of Animated GIFs (Tom Moody, Petra Cortright, Lorna Mills),” Art & Education, 2005, http://www.artandeducation.net/paper/the-affect-of-animated-gifs-tom-moody-petra-cortright-lorna-mills/. [2] Daniel Rubinstein, “GIF Today,” The Photographer’s Gallery: Born in 1987 Exhibition, June 2012. [3] Howard Caygill, Walter Benjamin: The Colour of Experience (Routledge, 1997), 5. [4] Susan Buck-Morss, The Dialectics of Seeing: Walter Benjamin and the Arcades Project (MIT Press, 1991), 70. [5] Walter Benjamin, “The work of art in the age of its technological reproducibility (1936),” in The work of art in the age of its technological reproducibility, and other writings on media, ed. Michael William Jennings et al. (Cambridge, Mass.: Belknap Press of Harvard University Press, 2008), 19–55. [6] Walter Benjamin, “On the Mimetic Faculty (1933),” in Reflections: Essays, Aphorisms, Autobiographical Writings, 1st Schocken edition edition (New York: Random House USA Inc, 1995), 333–36. [7] Ibid. [8] Anson Rabinbach, “Introduction to Walter Benjamin’s ‘Doctrine of the Similar,’” New German Critique, no. 17 (April 1, 1979): 62, doi:10.2307/488009. [9] Walter Benjamin, “Doctrine of the Similar (1933),” trans. Knut Tarnowski, New German Critique Spring, 1979, no. 17 (April 1, 1979): 65–69, doi:10.2307/488009. [10] Benjamin, “On the Mimetic Faculty (1933).” [11] Caygill, Walter Benjamin, 5. [12] Mark B. N. Hansen, Embodying Technesis: Technology beyond Writing, Studies in Literature and Science (Ann Arbor: University of Michigan Press, 2000), 234. [13] R. L Rutsky, “Allegories of Emergence: The Generative Matrix of Walter Benjamin” (Constructions of the Future, Heidelberg, 2011), 16. [14] Anne Friedberg, “The Mobilized and Virtual Gaze in Modernity: Flaneur/Flaneuse,” in The Visual Culture Reader, ed. Nicholas Mirzoeff, 2. ed, repr (London: Routledge, 2001), 395–404. [15] R. L Rutsky, “Walter Benjamin and the Dispersion of Cinema,” Symploke 15, no. 1–2 (2008): 18, doi:10.1353/sym.0.0017. [16] Hansen, Embodying Technesis, 248. [17] Ibid., 262. [18] Ibid., 266. [19] Arthur Kroker, Body Drift: Butler, Hayles, Haraway (U of Minnesota Press, 2012), 1. [20] Gilles Deleuze, Cinema 1 (Continuum, 2005), 16. [21] Steven Shaviro, The Cinematic Body (Minneapolis: University of Minnesota Press, 1993), 46. [22] J. Eppink, “A Brief History of the GIF (so Far),” Journal of Visual Culture 13, no. 3 (December 1, 2014): 299, doi:10.1177/1470412914553365. [23] For a further breakdown of GIF ‘types’ see: Daniel Rourke, “The Doctrine of the Similar (GIF GIF GIF),” Dandelion 3, no. 1 (January 19, 2012). [24] At its most extreme, ‘clickbait’ is any link that draws a user’s attention with a tempting claim or open question in its headline, only to confront them with vacuous or even misleading content once the sought-after click is granted. Although BuzzFeed’s editor in chief Ben Smith claimed in 2014 that the site “doesn’t do clickbait,” (Ben Smith, “Why BuzzFeed Doesn’t Do Clickbait,” 2014) a compelling argument can be made that BuzzFeed does at the very least rely on what journalist James Hamblin calls “curiosity gaps” (James Hamblin, “It’s Everywhere, the Clickbait,” 2014) in order to elicit the necessary click from internet users. [25] GIF is the file extension and acronym for ‘Graphical Interchange Format’, a subtype of bitmap image encoding. [26] Sarah Kember and Joanna Zylinska, Life After New Media: Mediation as a Vital Process (Cambridge, Mass: MIT Press, 2012), 75. [27] Olia Lialina, “In Memory of Chuck Poynter, User and GIF Maker,” One Terabyte of Kilobyte Age, March 22, 2011, http://blog.geocities.institute/archives/2466. [28] “Real_Dancing_Girl: Who_am_I?,” Tumblr Blog, Real_Dancing_Girl, accessed January 1, 2016, http://realdancingirl.tumblr.com/WHOAMI. [29] Graig Uhlin, “Playing in the Gif(t) Economy,” Games and Culture 9, no. 6 (November 1, 2014): 520, doi:10.1177/1555412014549805. [30] Jamie Jones, “Can You Get Through These 17 GIFs Of Spots Being Popped Without…,” BuzzFeed, July 19, 2015, http://www.buzzfeed.com/jamiejones/gifs-of-cysts-being-popped. [31] The word ‘listicle’ is a portmanteau combination of ‘list’ and ‘article’. See: Jo Christy, “What Is A Listicle?,” Stir Up Media, March 7, 2015, https://web.archive.org/web/20150307191311/http://stirupmedia.co.uk/what-is-a-listicle/. [32] Jones, “Can You Get Through These 17 GIFs Of Spots Being Popped Without…” [33] Andrew Rice and 2013, “Does BuzzFeed Know the Secret?,” NYMag.com, accessed July 21, 2015, http://nymag.com/news/features/buzzfeed-2013-4/#. [34] Dylan Matthews, “BuzzFeed’s Founder Used to Write Marxist Theory and It Explains BuzzFeed Perfectly,” Vox, April 2, 2015, http://www.vox.com/2014/5/20/5730762/buzzfeeds-founder-used-to-write-marxist-theory-and-it-explains. [35] Dylan Matthews builds on a preliminary reading of the paper by Eugene Wolters, “From Deleuze to LOLCats, the Story of the BuzzFeed Guy,” Critical-Theory, April 8, 2013, http://www.critical-theory.com/from-deleuze-to-lolcats-the-story-of-the-buzzfeed-guy/. [36] Jonah Peretti, “Capitalism and Schizophrenia: Contemporary Visual Culture and the Acceleration of Identity Formation/Dissolution,” Winter 1996, http://negations.icaap.org/issues/96w/96w_peretti.html. [37] Much has been written on the inappropriate adoption of the label ‘schizophrenic’ by the likes of Deleuze, Guattari, Jameson and others. It is used here to refer to their definition, rather than the actual illness of schizophrenia as defined by the Diagnostic and Statistical Manual of Mental Disorders. [38] Peretti, “Capitalism and Schizophrenia: Contemporary Visual Culture and the Acceleration of Identity Formation/Dissolution.” [39] Matthews, “BuzzFeed’s Founder Used to Write Marxist Theory and It Explains BuzzFeed Perfectly.” [40] Ibid. [41] Peretti, “Capitalism and Schizophrenia: Contemporary Visual Culture and the Acceleration of Identity Formation/Dissolution.” [42] Benjamin, “On the Mimetic Faculty (1933).” [43] Benjamin, “Doctrine of the Similar (1933).” [44] Vivian Carol Sobchack, The Address of the Eye: A Phenomenology of Film Experience (Princeton, N.J.: Princeton University Press, 1992), 305. [45] R. L Rutsky, High Technē: Art and Technology from the Machine Aesthetic to the Posthuman (Minneapolis, MN: University of Minnesota Press, 1999), 15. [46] Mark Nunes, Error Glitch, Noise, and Jam in New Media Cultures (New York: Continuum, 2011), 5, http://public.eblib.com/EBLPublic/PublicView.do?ptiID=655513. [47] Roland Barthes, Camera Lucida: Reflections on Photography (New York: Hill and Wang, 1981), 27. [48] Giampaolo Bianconi, “GIFABILITY,” Rhizome.org, November 20, 2012, http://rhizome.org/editorial/2012/nov/20/gifability/. [49] Hito Steyerl, “Hito Steyerl, In Defense of the Poor Image / Journal / E-Flux,” E-Flux, no. 11 (November 2009), http://www.e-flux.com/journal/view/94. [50] A portmanteau of ‘producer’ and ‘consumer’, the prosumer, according to George Ritzer and Nathan Jurgenson, represents, “a trend toward unpaid rather than paid labor and toward offering products at no cost… [a] system marked by a new abundance where scarcity once predominated.” G. Ritzer and N. Jurgenson, “Production, Consumption, Prosumption: The Nature of Capitalism in the Age of the Digital ‘Prosumer,’” Journal of Consumer Culture 10, no. 1 (March 1, 2010): 14, doi:10.1177/1469540509354673. [51] Although Stiller concentrates on female microporn creators, it is perhaps more productive to suggest who the community is not made up of i.e. cis-males. This seems to be a much more inclusive take on a category of user created content aligned with resistance to heteronormative classification. This resonates more closely with the assessment of Hester, Jones, and Taylor-Harman in the paper referenced below. [52] Cleo Stiller, “Why Some Women Prefer Their Porn in GIFs,” Fusion, accessed June 16, 2015, http://fusion.net/story/165548/why-women-love-porn-gifs/. [53] Helen Hester, Bethan Jones, and Sarah Taylor-Harman, “Giffing a Fuck: Non-Narrative Pleasures in Participatory Porn Cultures and Female Fandom,” Porn Studies 2, no. 4 (October 2, 2015): 356–66, doi:10.1080/23268743.2015.1083883. [54] Ibid., 361. [55] Brian Massumi, Parables for the Virtual: Movement, Affect, Sensation (Duke University Press, 2002), 26. [56] McKay, “The Affect of Animated GIFs (Tom Moody, Petra Cortright, Lorna Mills).”

The New Observatory opened at FACT, Liverpool on Thursday 22nd of June and runs until October 1st. The exhibition, curated by Hannah Redler Hawes and Sam Skinner, in collaboration with The Open Data Institute, transforms the FACT galleries into a playground of micro-observatories, fusing art with data science in an attempt to expand the reach of both. Reflecting on the democratisation of tools which allow new ways of sensing and analysing, The New Observatory asks visitors to reconsider raw, taciturn ‘data’ through a variety of vibrant, surprising, and often ingenious artistic affects and interactions. What does it mean for us to become observers of ourselves? What role does the imagination have to play in the construction of a reality accessed via data infrastructures, algorithms, numbers, and mobile sensors? And how can the model of the observatory help us better understand how the non-human world already measures and aggregates information about itself? In its simplest form an observatory is merely an enduring location from which to view terrestrial or celestial phenomena. Stone circles, such as Stonehenge in the UK, were simple, but powerful, measuring tools, aligned to mark the arc of the sun, the moon or certain star systems as they careered across ancient skies. Today we observe the world with less monumental, but far more powerful, sensing tools. And the site of the observatory, once rooted to specific locations on an ever spinning Earth, has become as mobile and malleable as the clouds which once impeded our ancestors’ view of the summer solstice. The New Observatory considers how ubiquitous, and increasingly invisible, technologies of observation have impacted the scale at which we sense, measure, and predict. Citizen Sense, Dustbox (2016 – 2017). The New Observatory at FACT, 2017. Photo by Gareth Jones. The Citizen Sense research group, led by Jennifer Gabrys, presents Dustbox as part of the show. A project started in 2016 to give residents of Deptford, South London, the chance to measure air pollution in their neighbourhoods. Residents borrowed the Dustboxes from their local library, a series of beautiful, black ceramic sensor boxes shaped like air pollutant particles blown to macro scales. By visiting citizensense.net participants could watch their personal data aggregated and streamed with others to create a real-time data map of local air particulates. The collapse of the micro and the macro lends the project a surrealist quality. As thousands of data points coalesce to produce a shared vision of the invisible pollutants all around us, the pleasing dimples, spikes and impressions of each ceramic Dustbox give that infinitesimal world a cartoonish charisma. Encased in a glass display cabinet as part of the show, my desire to stroke and caress each Dustbox was strong. Like the protagonist in Richard Matheson’s 1956 novel The Shrinking Man, once the scale of the microscopic world was given a form my human body could empathise with, I wanted nothing more than to descend into that space, becoming a pollutant myself caught on Deptford winds. Moving from the microscopic to the scale of living systems, Julie Freeman’s 2015/2016 project, A Selfless Society, transforms the patterns of a naked mole-rat colony into an abstract minimalist animation projected into the gallery. Naked mole-rats are one of only two species of ‘eusocial’ mammals, living in shared underground burrows that distantly echo the patterns of other ‘superorganism’ colonies such as ants or bees. To be eusocial is to live and work for a single Queen, whose sole responsibility it is to breed and give birth on behalf of the colony. For A Selfless Society, Freeman attached Radio Frequency ID (RFID) chips to each non-breeding mole-rat, allowing their interactions to be logged as the colony went about its slippery subterranean business. The result is a meditation on the ‘missing’ data point: the Queen, whose entire existence is bolstered and maintained by the altruistic behaviours of her wrinkly, buck-teethed family. The work is accompanied by a series of naked mole-rat profile shots, in which the eyes of each creature have been redacted with a thick black line. Freeman’s playful anonymising gesture gives each mole-rat its due, reminding us that behind every model we impel on our data there exist countless, untold subjects bound to the bodies that compel the larger story to life.

James Coupe, A Machine for Living (2017). The New Observatory at FACT, 2017. Photo by Gareth Jones. Natasha Caruana’s works in the exhibition centre on the human phenomena of love, as understood through social datasets related to marriage and divorce. For her work Divorce Index Caruana translated data on a series of societal ‘pressures’ that are correlated with failed marriages – access to healthcare, gambling, unemployment – into a choreographed dance routine. To watch a video of the dance, enacted by Caruana and her husband, viewers must walk or stare through another work, Curtain of Broken Dreams, an interlinked collection of 1,560 pawned or discarded wedding rings. Both the works come out of a larger project the artist undertook in the lead-up to the 1st year anniversary of her own marriage. Having discovered that divorce rates were highest in the coastal towns of the UK, Caruana toured the country staying in a series of AirBnB house shares with men who had recently gone through a divorce. Her journey was plotted on dry statistical data related to one of the most significant and personal of human experiences, a neat juxtaposition that lends the work a surreal humour, without sentimentalising the experiences of either Caruana or the divorced men she came into contact with. Jeronimo Voss, Inverted Night Sky (2016). The New Observatory at FACT, 2017. Photo by Gareth Jones. The New Observatory features many screens, across which data visualisations bloom, or cameras look upwards, outwards or inwards. As part of the Libre Space Foundation artist Kei Kreutler installed an open networked satellite station on the roof of FACT, allowing visitors to the gallery a live view of the thousands of satellites that career across the heavens. For his Inverted Night Sky project, artist Jeronimo Voss presents a concave domed projection space, within which the workings of the Anton Pannekoek Institute for Astronomy teeter and glide. But perhaps the most striking, and prominent use of screens, is James Coupe’s work A Machine for Living. A four-storey wooden watchtower, dotted on all sides with widescreen displays wired into the topmost tower section, within which a bank of computer servers computes the goings on displayed to visitors. The installation is a monument to members of the public who work for Mechanical Turk, a crowdsourcing system run by corporate giant Amazon that connects an invisible workforce of online, human minions to individuals and businesses who can employ them to carry out their bidding. A Machine for Living is the result of James Coupe’s playful subversion of the system, in which he asked mTurk workers to observe and reflect on elements of their own daily lives. On the screens winding up the structure we watch mTurk workers narrating their dance moves as they jiggle on the sofa, we see workers stretching and labelling their yoga positions, or running through the meticulous steps that make up the algorithm of their dinner routine. The screens switch between users so regularly, and the tasks they carry out as so diverse and often surreal, that the installation acts as a miniature exhibition within an exhibition. A series of digital peepholes into the lives of a previously invisible workforce, their labour drafted into the manufacture of an observatory of observations, an artwork homage to the voyeurism that perpetuates so much of 21st century ‘online’ culture.

The New Observatory at FACT, 2017. Learning Space. Photo by Gareth Jones. The New Observatory is a rich and varied exhibition that calls on its visitors to reflect on, and interact more creatively with, the data that increasingly underpins and permeates our lives. The exhibition opened at FACT, Liverpool on Thursday 22nd of June and runs until October 1st.

The German artist Hito Steyerl addresses the way digital images are created, shared and archived. Her film 'How Not to Be Seen: A Fucking Didactic Educational .MOV File' (2013) takes the form of an instructional video which flips playfully between 'real world' footage and digital recreations. Inspired by Monty Python, the work balances critique and humour, showing how 'not being seen' has both oppressive and liberating possibilities.

Steyerl works across video and installation as well as delivering performative lectures. She appears in this work as a performer, making herself visible to us, in contrast to the conventional invisibility of the artist, seen only through their work.

Hito Steyerl's How Not to Be Seen: A Fucking Didactic Educational .MOV File (2013) is currently on display at Tate Modern: http://goo.gl/oL0TbX

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The latest in a series of interviews with artists who have developed a significant body of work engaged (in its process, or in the issues it raises) with technology. See the full list of Artist Profiles here.   Daniel Rourke: Your recent work, You Could’ve Said, is described as “a Google keyword confessional for radio.” I’ve often considered your work as having elements of the confession, partly because of the deeply personal stance you perform—addressing we, the viewer or listener, in a one-on-one confluence, but also through the way your work hijacks and exposes the unseen, often algorithmic, functions of social and network media. You allow Google keywords to parasitize your identity and in turn you apparently “confess” on Google’s behalf. Are you in search of redemption for your social-media self? Or is it the soul of the algorithm you wish to save? Erica Scourti: Or maybe the algorithm and social media soul is now so intertwined and interdependent that it makes little sense to even separate the two, in a unlikely fulfillment of Donna Haraway’s cyborg? Instead of having machines built into/onto us (Google glasses notwithstanding), the algorithms which parse our email content, Facebook behaviours, Amazon spending habits, and so on, don’t just read us, but shape us. I’m interested in where agency resides when our desires, intentions and behaviours are constantly being tracked and manipulated through the media and technology that we inhabit; how can we claim to have any “authentic” desires? Facebook’s “About” section actually states, “You can’t be on Facebook without being your authentic self,” and yet this is a self that must fit into the predetermined format and is mostly defined by its commercial choices (clothing brands, movies, ice cream, whatever). And those choices are increasingly influenced by the algorithms through the ambient, personalized advertising that surrounds us.

So in You Could’ve Said, which is written entirely in an instrumentalised form of language, i.e. Google’s AdWords tool, I’m relaying the impossibility of having an authentic feeling, or even a first-hand experience, despite the seemingly subjective, emotional content and tone. Google search stuff is often seen reflective of a kind of cute “collective self” (hey, we all want to kill our boyfriends sometimes!) but perhaps it’s producing as much as reflecting us. It’s not just that everything’s already been said, and can be commodified but that the devices we share so much intimate time with are actively involved in shaping what we consider to be our “selves,” our identities. And yet, despite being entirely mediated, my delivery is “sincere” and heartfelt; I’m really interested in the idea of sincere, but not authentic. I think it’s the same reason spambots can have such unexpected pathos; they seem to “express” things in a sincere way, which suggests some kind of “soul” at work there, or some kind of agency,  and yet they totally lack interiority, or authenticity. In this and other work of mine (especially Life in AdWords) dissonance is produced by my apparent misrecognition of the algorithmically produced language as my own- mistaking the machine lingo as a true expression of my own subjectivity. Which is not to say that there is some separate, unmediated self that we could access if only we would disconnect our damn gadgets for a second, but the opposite—that autobiography, which my work clearly references, can no longer be seen as a narrative produced by some sort of autonomous subject, inseparable from the technology it interacts with. Also, autobiography often involves a confessional, affective mode, and I’m interested in how this relates to the self-exposure which the attention economy seems to encourage—TMI can secure visibility when there’s not enough attention to go round. With the Google confessional, I’m enacting an exposure of my flaws and vulnerabilities and while it’s potentially “bad” for me (i.e. my mediated self) since you might think I’m a loser, if you’re watching, then it’s worth it, since value is produced simply through attention-retention. Affective vitality doesn’t so much resist commodification as actively participate within it…

DR: You mention agency. When it comes to the algorithms that drive the current attention economy I tend to think we have very little. Active participation is all well and good, but the opposite—an opting out, rather than a passivity—feels increasingly impossible. I am thinking about those reCaptcha questions we spend all our time filling in. If I want to access my account and check the recommendations it has this week, I’m required to take part in this omnipresent, undeniably clever, piece of crowd-sourcing. Alan Turing’s predictions of a world filled with apparently intelligent machines has come true, except, its the machines now deciding whether we are human or not. ES: Except of course—stating the obvious here—it’s just carrying out the orders another human instructed it to, a mediated form of gatekeeping that delegates responsibility to the machine, creating a distance from the entirely human, social, political etc structure that has deemed it necessary (a bit like drones then?). I’m very interested also in the notion of participation as compulsory—what Zizek calls the “You must, because you can” moral imperative of consumerism—especially online, not just at the banal level (missing out on events, job opportunities, interesting articles and so on if you’re not on Facebook) but because your actions necessarily feed back into the algorithms tracking and parsing our behaviours. And even opting out becomes a choice that positions you within a particular demographic (more likely to be vegetarian, apparently). Also, this question of opting out seems to recur in conversations around art made online, in a way it doesn’t for artists working with traditional media—like, if you’re being critical of it, why not go make your own Facebook, why not opt out? My reasoning is that I like to work with widely used technology, out of an idea that the proximity of these media to mainstream, domestic and wider social contexts makes the work more able to reflect on its sociopolitical implications, just as some video artists working in the 80s specifically engaged with TV as the main mediator of public consciousness. Of course some say this is interpassiviity, just feebly participating in the platforms without making any real change, and I can understand that criticism. Now that coded spaces and ubiquitous computing are a reality of the world—and power structures—we inhabit, I do appreciate artists who can work with code and software (in a way that I can’t) and use their deeper understanding of digital infrastructure to reflect critically on it. DR: You’ve been engaged in a commision for Colm Cille’s Spiral, sending personal video postcards to anyone who makes a request. Your interpretation of the “confessional” mode seems in this piece to become very human-centric again, since the work is addressed specifically at one particular individual. How has this work been disseminated, and what does your approach have to do with “intimacy”? ES: I’ve always liked Walter Benjamin’s take on the ability of mediating technologies to traverse spatial distances, bringing previously inaccessible events within touching distance. With this project, I wanted to heighten this disembodied intimacy by sending unedited videos shot on my iPhone, a device that’s physically on me at all times, directly to the recipients’ inbox. So it’s not just “sharing” but actually “giving” them a unique video file gift, which only they see,  positioning the recipient as a captive audience of one, unlike on social media where you have no idea who is watching or who cares. But also, I asked them to “complete” the video by adding its metadata, which puts them on the spot—they have to respond, instead of having the option to ignore me—and also extracting some labor in return, which is exactly what social media does: extracting our affective and attentive labor, supposedly optionally, in exchange for the gift of the free service. The metadata—tags, title and optionally a caption—became the only viewable part of the exchange, since I used it to annotate a corresponding black, “empty” video on Instagram, also shared on Twitter and Facebook, so the original content remains private. These blank videos record the creative output of the recipient, while acting as proof of the transaction (i.e. that I sent them a video). They also act as performative objects which will continue to operate online due to their tagging, which connects them to other groups of media and renders them visible—i.e. searchable—online, since search bots cannot as yet “see” video content. I wanted to make a work which foregrounds its own connectedness, both to other images via the hashtags but also to the author-recipients through tagging them on social media. So the process of constantly producing and updating oneself within the restrictive and pre-determined formats of social media platforms, i.e. their desired user behaviours, becomes almost the content of the piece. I also like the idea that hashtag searches on all these platforms, for (let’s say) Greece, will bring up these blank/ black videos (which by the way, involved a little hack, as Instagram will not allow you to upload pre-recorded content and it’s impossible to record a black and silent video…). It’s a tiny intervention into the regime of carefully filtered and cropped life-style depictions that Instagram is best known for. It’s also a gesture of submitting oneself to the panoptical imperative to share one’s experience no matter how private or banal, hence using Instagram for its associations with a certain solipsistic self-display; by willingly enacting the production of mediated self on social media I’m exploring a kind of masochistic humour which has some affinities with what Benjamin Noys identified as an accelerationist attitude of “the worse the better.” And yet, by remaining hidden, and not publicly viewable, the public performance of a mediated self is denied.

DR: An accelerationist Social Media artwork would have to be loaded with sincerity, firstly, on the part of the human (artist/performer), but also, in an authentic attempt to utilise the network completely on its terms. Is there something, then, about abundance and saturation in your work? An attempt to overload the panopticon? ES: That’s a very interesting way of putting it. I sometimes relate that oversaturation to the horror vacui of art that springs from a self-therapeutic need, which my work addresses, though it’s less obsessive scribbles, more endless connection, output and flow and semi-ritualistic and repetitive working processes. And in terms of utilizing the network on its own terms, Geert Lovink’s notion of the “natural language hack” (rather than the “deep level” hack) is one I’ve thought about—where your understanding of the social, rather than technical, operation of online platforms gets your work disseminated. For example my project Woman Nature Alone, where I re-enacted stock video which is freely available on my Youtube channel—some of those videos are high on the Google ranking page, so Google is effectively “marketing” my work without me doing anything.  Whether it overloads the panopticon, or just contributes more to the babble, is a pertinent question (as Jodi Dean’s work around communicative capitalism has shown), since if the work is disseminated on commercial platforms like YouTube or Facebook, it operates within a system of value generation which benefits the corporation, involving, as is by now well known, a Faustian pact of personal data in exchange for “free” service. And going back to agency—the mutability of the platforms means that if the work makes use of particular features (suchas YouTube annotations) its existence is contingent on them being continued; since the content and the context are inextricable in situations like this, it would become impossible to display the original work exactly as it was first made and seen. Even then, as with Olia Lialina and Dragan Espenschied’s One Terabyte of Kilobyte Age, it would become an archive, which preserves documents from a specific point in the web’s history but cannot replicate the original viewing conditions because all the infrastructure around it has changed completely. So if the platforms—the corporations—control the context and viewing conditions, then artists working within them are arguably at their mercy- and keeping the endless flow alive by adding to it. I’m more interested in working within the flows rather than, as some artists prefer, rejecting the dissemination of their work online. Particularly with moving image work,  I’m torn between feeling that artists’ insistence on certain very specific, usually high quality, viewing conditions for their work bolsters, as Sven Lütticken has argued, the notion of the rarefied auratic art object whose appreciation requires a kind of hushed awe and reverence, while being aware that the opposite—the image ripped from its original location and circulated in crap-res iPhone pics/ videos—is an example of what David Joselit would call image neoliberalism, which sees images as site-less and like any other commodity, to be traded across borders and contexts with no respect for the artist’s intentions. However, I also think that this circulation is becoming an inevitability and no matter how much you insist your video is viewed on zillion lumens projector (or whatever), it will most likely end up being seen by the majority of viewers on YouTube or on a phone screen; I’m interested in how artists (like Hito Steyerl) address, rather than avoid, the fact of this image velocity and spread. DR: Lastly, what have you been working on recently? What’s next? ES: I recently did a series of live, improvised performance series called Other People’s Problems direct to people’s desktops, with Field Broadcast, where I read out streams of tags and captions off Tumblr, Instagram and Facebook, randomly jumping to other tags as I went. I’m fascinated by tags—they’re often highly idiosyncratic and personal, as well as acting as connective tissue between dispersed users; but also I liked the improvisation, where something can go wrong and the awkwardness it creates. (I love awkwardness!) Future projects are going to explore some of the ideas this work generated: how to improvise online (when things can always be deleted/ rejigged afterwards), how to embrace the relinquishing of authorial control which I see as integral to the online (or at least social media) experience, and how to work with hashtags/ metadata both as text in its own right and as a tool.   Age: 33 Location: London, Athens when I can manage it How long have you been working creatively with technology? How did you start? 14, 15 maybe, when I started mucking around with Photoshop—I remember scanning a drawing I’d made of a skunk from a Disney tale and making it into a horrendous composition featuring a rasta flag background… I was young. And I’ve always been obsessed with documenting things; growing up I was usually the one in our gang who had the camera—showing my age here, imagine there being one person with a camera—which has given me plenty of blackmail leverage and a big box of tastefully weathered photos that, despite my general frustration with analogue nostalgia, I know I will be carrying around with me for life. Where did you go to school? What did you study? After doing Physics, Chemistry and Maths at school, I did one year of a Chemistry BA, until I realized I wasn’t cut out for lab work (too much like cooking) or what seemed like the black-and-white nature of scientific enquiry. I then did an art and design foundation at a fashion college, followed by one year of Fine Art Textiles BA—a nonsensical course whose only redeeming feature was its grounding in feminist theory—before finally entering the second year of a Fine Art BA. For a while this patchy trajectory through art school made me paranoid, until I realised it probably made me sound more interesting than I am. And in my attempt to alleviate the suspicion that there was some vital piece of information I was missing, I also did loads of philosophy diploma courses, which actually did come in handy when back at Uni last year: I recently finished a Masters of Research in moving image art. What do you do for a living or what occupations have you held previously? Do you think this work relates to your art practice in a significant way? At the moment I’m just about surviving as an artist and I’ve always been freelance apart from time done in bar, kitchen, shop (Londoners, remember Cyberdog?) cleaning and nightclub jobs, some of which the passage of time has rendered as amusingly risqué rather than borderline exploitative. After my B.A., I set up in business with the Prince’s Trust, running projects with what are euphemistically known as hard-to-reach young people, making videos, digital art pieces and music videos until government funding was pulled from the sector. I mostly loved this work and it definitely fed into and reflects my working with members of loose groups, like the meditation community around the Insight Time app, or Freecycle, or Facebook friends. I’ve also been assisting artist and writer Caroline Bergvall on and off for a few years, which has been very helpful in terms of observing how an artist makes a life/ living. What does your desktop or workspace look like? I’m just settling into a new space at the moment but invariably, a bit of a mess, a cup of tea, piles of books, and both desktop and workspace are are covered in neon post-it notes. Generally I am a paradigmatic post-Fordist flexi worker though: I can and do work pretty much anywhere—to the occasional frustration of friends and family. 

The latest in a series of interviews with artists who have developed a significant body of work engaged (in its process, or in the issues it raises) with technology. See the full list of Artist Profiles here.   Daniel Rourke: Your recent work, You Could've Said, is described as "a Google keyword confessional for radio." I've often considered your work as having elements of the confession, partly because of the deeply personal stance you perform—addressing we, the viewer or listener, in a one-on-one confluence, but also through the way your work hijacks and exposes the unseen, often algorithmic, functions of social and network media. You allow Google keywords to parasitize your identity and in turn you apparently "confess" on Google's behalf. Are you in search of redemption for your social-media self? Or is it the soul of the algorithm you wish to save? Erica Scourti: Or maybe the algorithm and social media soul is now so intertwined and interdependent that it makes little sense to even separate the two, in a unlikely fulfillment of Donna Haraway's cyborg? Instead of having machines built into/onto us (Google glasses notwithstanding), the algorithms which parse our email content, Facebook behaviours, Amazon spending habits, and so on, don't just read us, but shape us. I'm interested in where agency resides when our desires, intentions and behaviours are constantly being tracked and manipulated through the media and technology that we inhabit; how can we claim to have any "authentic" desires? Facebook's "About" section actually states, "You can't be on Facebook without being your authentic self," and yet this is a self that must fit into the predetermined format and is mostly defined by its commercial choices (clothing brands, movies, ice cream, whatever). And those choices are increasingly influenced by the algorithms through the ambient, personalized advertising that surrounds us. So in You Could've Said, which is written entirely in an instrumentalised form of language, i.e. Google's AdWords tool, I'm relaying the impossibility of having an authentic feeling, or even a first-hand experience, despite the seemingly subjective, emotional content and tone. Google search stuff is often seen reflective of a kind of cute "collective self" (hey, we all want to kill our boyfriends sometimes!) but perhaps it's producing as much as reflecting us. It's not just that everything's already been said, and can be commodified but that the devices we share so much intimate time with are actively involved in shaping what we consider to be our "selves," our identities. And yet, despite being entirely mediated, my delivery is "sincere" and heartfelt; I'm really interested in the idea of sincere, but not authentic. I think it's the same reason spambots can have such unexpected pathos; they seem to "express" things in a sincere way, which suggests some kind of "soul" at work there, or some kind of agency,  and yet they totally lack interiority, or authenticity. In this and other work of mine (especially Life in AdWords) dissonance is produced by my apparent misrecognition of the algorithmically produced language as my own- mistaking the machine lingo as a true expression of my own subjectivity. Which is not to say that there is some separate, unmediated self that we could access if only we would disconnect our damn gadgets for a second, but the opposite—that autobiography, which my work clearly references, can no longer be seen as a narrative produced by some sort of autonomous subject, inseparable from the technology it interacts with. Also, autobiography often involves a confessional, affective mode, and I'm interested in how this relates to the self-exposure which the attention economy seems to encourage—TMI can secure visibility when there's not enough attention to go round. With the Google confessional, I'm enacting an exposure of my flaws and vulnerabilities and while it's potentially "bad" for me (i.e. my mediated self) since you might think I'm a loser, if you're watching, then it's worth it, since value is produced simply through attention-retention. Affective vitality doesn't so much resist commodification as actively participate within it…

DR: You mention agency. When it comes to the algorithms that drive the current attention economy I tend to think we have very little. Active participation is all well and good, but the opposite—an opting out, rather than a passivity—feels increasingly impossible. I am thinking about those reCaptcha questions we spend all our time filling in. If I want to access my account and check the recommendations it has this week, I'm required to take part in this omnipresent, undeniably clever, piece of crowd-sourcing. Alan Turing's predictions of a world filled with apparently intelligent machines has come true, except, its the machines now deciding whether we are human or not. ES: Except of course—stating the obvious here—it's just carrying out the orders another human instructed it to, a mediated form of gatekeeping that delegates responsibility to the machine, creating a distance from the entirely human, social, political etc structure that has deemed it necessary (a bit like drones then?). I'm very interested also in the notion of participation as compulsory—what Zizek calls the "You must, because you can" moral imperative of consumerism—especially online, not just at the banal level (missing out on events, job opportunities, interesting articles and so on if you're not on Facebook) but because your actions necessarily feed back into the algorithms tracking and parsing our behaviours. And even opting out becomes a choice that positions you within a particular demographic (more likely to be vegetarian, apparently). Also, this question of opting out seems to recur in conversations around art made online, in a way it doesn't for artists working with traditional media—like, if you're being critical of it, why not go make your own Facebook, why not opt out? My reasoning is that I like to work with widely used technology, out of an idea that the proximity of these media to mainstream, domestic and wider social contexts makes the work more able to reflect on its sociopolitical implications, just as some video artists working in the 80s specifically engaged with TV as the main mediator of public consciousness. Of course some say this is interpassiviity, just feebly participating in the platforms without making any real change, and I can understand that criticism. Now that coded spaces and ubiquitous computing are a reality of the world—and power structures—we inhabit, I do appreciate artists who can work with code and software (in a way that I can't) and use their deeper understanding of digital infrastructure to reflect critically on it. DR: You've been engaged in a commision for Colm Cille's Spiral, sending personal video postcards to anyone who makes a request. Your interpretation of the "confessional" mode seems in this piece to become very human-centric again, since the work is addressed specifically at one particular individual. How has this work been disseminated, and what does your approach have to do with "intimacy"? ES: I've always liked Walter Benjamin's take on the ability of mediating technologies to traverse spatial distances, bringing previously inaccessible events within touching distance. With this project, I wanted to heighten this disembodied intimacy by sending unedited videos shot on my iPhone, a device that's physically on me at all times, directly to the recipients' inbox. So it's not just "sharing" but actually "giving" them a unique video file gift, which only they see,  positioning the recipient as a captive audience of one, unlike on social media where you have no idea who is watching or who cares. But also, I asked them to "complete" the video by adding its metadata, which puts them on the spot—they have to respond, instead of having the option to ignore me—and also extracting some labor in return, which is exactly what social media does: extracting our affective and attentive labor, supposedly optionally, in exchange for the gift of the free service. The metadata—tags, title and optionally a caption—became the only viewable part of the exchange, since I used it to annotate a corresponding black, "empty" video on Instagram, also shared on Twitter and Facebook, so the original content remains private. These blank videos record the creative output of the recipient, while acting as proof of the transaction (i.e. that I sent them a video). They also act as performative objects which will continue to operate online due to their tagging, which connects them to other groups of media and renders them visible—i.e. searchable—online, since search bots cannot as yet "see" video content. I wanted to make a work which foregrounds its own connectedness, both to other images via the hashtags but also to the author-recipients through tagging them on social media. So the process of constantly producing and updating oneself within the restrictive and pre-determined formats of social media platforms, i.e. their desired user behaviours, becomes almost the content of the piece. I also like the idea that hashtag searches on all these platforms, for (let's say) Greece, will bring up these blank/ black videos (which by the way, involved a little hack, as Instagram will not allow you to upload pre-recorded content and it's impossible to record a black and silent video...). It's a tiny intervention into the regime of carefully filtered and cropped life-style depictions that Instagram is best known for. It's also a gesture of submitting oneself to the panoptical imperative to share one's experience no matter how private or banal, hence using Instagram for its associations with a certain solipsistic self-display; by willingly enacting the production of mediated self on social media I'm exploring a kind of masochistic humour which has some affinities with what Benjamin Noys identified as an accelerationist attitude of "the worse the better." And yet, by remaining hidden, and not publicly viewable, the public performance of a mediated self is denied.

DR: An accelerationist Social Media artwork would have to be loaded with sincerity, firstly, on the part of the human (artist/performer), but also, in an authentic attempt to utilise the network completely on its terms. Is there something, then, about abundance and saturation in your work? An attempt to overload the panopticon? ES: That's a very interesting way of putting it. I sometimes relate that oversaturation to the horror vacui of art that springs from a self-therapeutic need, which my work addresses, though it's less obsessive scribbles, more endless connection, output and flow and semi-ritualistic and repetitive working processes. And in terms of utilizing the network on its own terms, Geert Lovink's notion of the "natural language hack" (rather than the "deep level" hack) is one I've thought about—where your understanding of the social, rather than technical, operation of online platforms gets your work disseminated. For example my project Woman Nature Alone, where I re-enacted stock video which is freely available on my Youtube channel—some of those videos are high on the Google ranking page, so Google is effectively "marketing" my work without me doing anything.  Whether it overloads the panopticon, or just contributes more to the babble, is a pertinent question (as Jodi Dean's work around communicative capitalism has shown), since if the work is disseminated on commercial platforms like YouTube or Facebook, it operates within a system of value generation which benefits the corporation, involving, as is by now well known, a Faustian pact of personal data in exchange for "free" service. And going back to agency—the mutability of the platforms means that if the work makes use of particular features (suchas YouTube annotations) its existence is contingent on them being continued; since the content and the context are inextricable in situations like this, it would become impossible to display the original work exactly as it was first made and seen. Even then, as with Olia Lialina and Dragan Espenschied's One Terabyte of Kilobyte Age, it would become an archive, which preserves documents from a specific point in the web's history but cannot replicate the original viewing conditions because all the infrastructure around it has changed completely. So if the platforms—the corporations—control the context and viewing conditions, then artists working within them are arguably at their mercy- and keeping the endless flow alive by adding to it. I'm more interested in working within the flows rather than, as some artists prefer, rejecting the dissemination of their work online. Particularly with moving image work,  I'm torn between feeling that artists' insistence on certain very specific, usually high quality, viewing conditions for their work bolsters, as Sven Lütticken has argued, the notion of the rarefied auratic art object whose appreciation requires a kind of hushed awe and reverence, while being aware that the opposite—the image ripped from its original location and circulated in crap-res iPhone pics/ videos—is an example of what David Joselit would call image neoliberalism, which sees images as site-less and like any other commodity, to be traded across borders and contexts with no respect for the artist's intentions. However, I also think that this circulation is becoming an inevitability and no matter how much you insist your video is viewed on zillion lumens projector (or whatever), it will most likely end up being seen by the majority of viewers on YouTube or on a phone screen; I'm interested in how artists (like Hito Steyerl) address, rather than avoid, the fact of this image velocity and spread. DR: Lastly, what have you been working on recently? What's next? ES: I recently did a series of live, improvised performance series called Other People's Problems direct to people's desktops, with Field Broadcast, where I read out streams of tags and captions off Tumblr, Instagram and Facebook, randomly jumping to other tags as I went. I'm fascinated by tags—they're often highly idiosyncratic and personal, as well as acting as connective tissue between dispersed users; but also I liked the improvisation, where something can go wrong and the awkwardness it creates. (I love awkwardness!) Future projects are going to explore some of the ideas this work generated: how to improvise online (when things can always be deleted/ rejigged afterwards), how to embrace the relinquishing of authorial control which I see as integral to the online (or at least social media) experience, and how to work with hashtags/ metadata both as text in its own right and as a tool.   Age: 33 Location: London, Athens when I can manage it How long have you been working creatively with technology? How did you start? 14, 15 maybe, when I started mucking around with Photoshop—I remember scanning a drawing I'd made of a skunk from a Disney tale and making it into a horrendous composition featuring a rasta flag background... I was young. And I've always been obsessed with documenting things; growing up I was usually the one in our gang who had the camera—showing my age here, imagine there being one person with a camera—which has given me plenty of blackmail leverage and a big box of tastefully weathered photos that, despite my general frustration with analogue nostalgia, I know I will be carrying around with me for life. Where did you go to school? What did you study? After doing Physics, Chemistry and Maths at school, I did one year of a Chemistry BA, until I realized I wasn't cut out for lab work (too much like cooking) or what seemed like the black-and-white nature of scientific enquiry. I then did an art and design foundation at a fashion college, followed by one year of Fine Art Textiles BA—a nonsensical course whose only redeeming feature was its grounding in feminist theory—before finally entering the second year of a Fine Art BA. For a while this patchy trajectory through art school made me paranoid, until I realised it probably made me sound more interesting than I am. And in my attempt to alleviate the suspicion that there was some vital piece of information I was missing, I also did loads of philosophy diploma courses, which actually did come in handy when back at Uni last year: I recently finished a Masters of Research in moving image art. What do you do for a living or what occupations have you held previously? Do you think this work relates to your art practice in a significant way? At the moment I'm just about surviving as an artist and I've always been freelance apart from time done in bar, kitchen, shop (Londoners, remember Cyberdog?) cleaning and nightclub jobs, some of which the passage of time has rendered as amusingly risqué rather than borderline exploitative. After my B.A., I set up in business with the Prince's Trust, running projects with what are euphemistically known as hard-to-reach young people, making videos, digital art pieces and music videos until government funding was pulled from the sector. I mostly loved this work and it definitely fed into and reflects my working with members of loose groups, like the meditation community around the Insight Time app, or Freecycle, or Facebook friends. I've also been assisting artist and writer Caroline Bergvall on and off for a few years, which has been very helpful in terms of observing how an artist makes a life/ living. What does your desktop or workspace look like? I'm just settling into a new space at the moment but invariably, a bit of a mess, a cup of tea, piles of books, and both desktop and workspace are are covered in neon post-it notes. Generally I am a paradigmatic post-Fordist flexi worker though: I can and do work pretty much anywhere—to the occasional frustration of friends and family. 

I visited the Photographers’ Gallery in central London for Furtherfield, and reviewed their latest exhibit One Terabyte of Kilobyte Age by artists Olia Lialina and Dragan Espenschied, on THE WALL. Over an eight week period (18 April – 17 June 2013) they feature a non-stop stream of video captures of what they term as the lost city and its archival ruins. A documentation of a past visual culture of the web and the creativity of its users with new pages changing every 5 minutes. The project provides a glimpse into web publishing when users were in charge of design and narration in contrast to the automated templates of Facebook, YouTube and Flickr. Sifting through a dormant internet message board, or stumbling, awestruck, on a kippleised [1] html homepage, its GIF constellations still twinkling many years after the owner has abandoned them, is an encounter with the living, breathing World Wide Web. At such moments we are led, so argues Marisa Olson, ‘to consider the relationship between taxonomy à la the stuffed-pet metaphor and taxonomy à la the digital archive.’ [2] How such descript images, contrived jumbles of memory and experience, could once have felt so essential to the person who collated them, yet now seem so indecipherable, stagnant, even – dare we admit it – insane to anyone but the most hardened retro-web enthusiast. On show at London’s Photographers gallery until June 17th is an extensive archival exhibit designed to manage, reveal and keep these experiences alive. One Terabyte Of Kilobyte Age (1tb) is the fifth work to be commissioned for the Photographer Gallery’s ‘The Wall’, curated by two artists long associated with the era of the web the exhibition reveres: Olia Lialina and Dragan Espenschied. Perhaps best known for their book Digital Folklore (2009) the artists and retro-web evangelists have, with the 1tb project, strengthened their status as archivists, an impulse Hal Foster famously argued ‘concerned less with absolute origins than with obscure traces’ [3]. In the same year that Dragan and Olia launched their guide to the folk web, Yahoo! announced they were to close one of its greatest sources of inspiration: Geocities. A vast expanse of personal webpages, many of which had long since slid into html decrepitude, represented for Yahoo! little but financial embarrassment. So ancient and outmoded was Geocities that many contemporary browsers were incapable of capturing its essence, fragmenting images and link rolls randomly across modern laptop screens in an attempt to render their 800×600 pixel aura. Scraping and downloading the terabyte or so of data that made up the Geocities universe was thought important enough by some that a taskforce was put together, made up of technical wizards and wizardesses driven by the profound notion that all existent culture is worth saving. From Olia and Dragan’s webpage: In between the announcement and the official date of death a group of people calling themselves Archive Team — managed to rescue almost a terabyte of Geocities pages. On the 26th of October 2010, the first anniversary of this Digital Holocaust, the Archive Team started to seed geocities.archiveteam.torrent.

Olia and Dragan’s gesture, to feed the wealth of culture contained in that torrent back to the masses in a palatable form, is a project whose fruition at the Photographer’s Gallery is but a minor part. After downloading, storing and sorting the 16,000 archived Geocities sites the task of exactly how to display them is a problem. Since most browsers would mangle the look and feel of the Geocities pages Olia and Dragan have turned to two main methods of re-representation. The first, let loose on an automated Tumblr blog that updates over 70 times a day, is an ever growing series of front-page screen captures. In this form 1tb bends to the will of a contemporary web user who concerns themselves with likes, reposts and uplinks. Reflecting on the Tumblr-archive of the torrent-archive of the Geocities-archive, Olia and Dragan’s site contemporary-home-computing highlights particular screen captures that have garnered the most reposts and likes from their Tumblr followers. The results say much for the humour that still drives online culture, but perhaps little about the original contexts from whence those screen captures came. For instance, the screen captures that garner most attention are usually the ones that have failed a part of the retrieval/display/capture process. These ‘obscure traces’ may be GIF heavy sites, half loaded to interesting aesthetic affect, or, perhaps the most telling, captures that show nothing but the empty shell of a Netscape Navigator browser, caught forever like a millennium bug in digital amber.

The second mode of capture and re-display takes place at the Photographer’s Gallery itself. Depicted on nine large intersecting HD video screens set into ‘The Wall’ of the entrance-cum-café, one’s first experience of the exhibit is ponderous. The display cycles through the vast array of Geocities homepages at five minute intervals, giving viewers a more than generous dose of 800×600 px nostalgia. Whether the websites that fade into view are a barrage of animated GIFs,insightful commentary on life in the late 1990s, or a series of barren ‘Under Construction’ assemblages, is up to chance. As a reviewer, sent to derive something from the gallery experience, the wall leered at me with gestures that sent my inner taxonomist into a frenzy. Confronted with such tiny slithers of the archive, in such massive doses, it quickly becomes obvious that the real potential of the project has not been quite realised. Rather than static screen captures The Wall shows cleverly rendered quicktime videos, allowing the GIF whiskers of a Hello Kitty mascot to quiver once more. If you are lucky, or have the patience to watch a long series of the sites fade into view, you’ll be greeted by flickering ‘Welcome’ banners, by cartoon workmen tirelessly drilling, by unicorns cantering and sitemeter bars flashing. But The Wall also feels wholly at odds with its content, caught up in a whirl of web nostalgia that minimises the lives, experiences and aesthetic choices of a defining generation to static flashes that you can’t click on, no matter how much you want to. Archives are living, breathing entities wont to be probed for new meanings and interpretations. Whether depicted as static or faux animated, One Terabyte Of Kilobyte Age is a project with an endless surface, with little way for its viewers to delve deeper.

Trawling through the 1tb Tumblr is a much more visceral experience than the one that greets you at the Photographer’s Gallery, but the sense of a journey waiting to be embarked on is lost somewhat in the move to the Tumblr kingdom. Every five minutes offers a new chance to spot similarities on The Wall, to ponder on the origins of a site or, more profoundly, wonder where the people that toiled to make them are now. Before the days of user driven content, of Facebook timelines, and even before RSS feed aggregators, the whole web felt something like this. Today’s web is unarguably more dynamic, with a clean aesthetic that barely shifts behind the waves of content that wash over its surface. But the user has been relegated to shuffler of material. The Geocities homepage was designed, and kept updated by an army of amateur enthusiasts, organising bandwidth light GIFs in ever more meaningful arrays, in the unlikely event that another living soul would stumble upon them. There is much to love about One Terabyte Of Kilobyte Age, and much to be learned from it given the time. But part of me wishes that the Photographer’s Gallery had given over their trendy café to a row of beige Intel 486 computer stacks, their unwieldy tube monitors better capturing the spirit of the web alá 1996. The clash between the 90s amateur enthusiast and the avid content shuffler of the 2010s is inherent in the modes of display Olia and Dragan chose for their project. Beginning from a desire to save and reflect on our shared heritage, 1tb now represents itself as pure content. An impulse to probe the archive replaced by an impulse to scroll endlessly through Tumblr streams, clicking like buttons on screen captures we hope will distract/impress/outrage our friends until the next cat video refreshes into view. Go, go to the Photographer’s Gallery tomorrow, grab yourself a coffee and let the Geocities archive wash over you. If you can do it without Instagramming a snap to your friends, without updating your Facebook page with tales of your nostalgic reverie, if you can let the flickering screen captures do their own talking , only then can you claim you truly re-entered the kilobyte age.

References [1] ‘Kipple’ is a word coined by science fiction author Philip K. Dick to describe the entropy of physical forms, Dick’s comment on the contradictions of mass-production, utility and planned obsolescence. [2] Marisa Olson, “Lost Not Found: The Circulation of Images in Digital Visual Culture,” Words Without Pictures (September 18, 2008): 281. [3] Hal Foster, “An Archival Impulse,” October – (October 1, 2004): 5, doi:10.1162/0162287042379847.

I visited the Photographers’ Gallery in central London for Furtherfield, and reviewed their latest exhibit One Terabyte of Kilobyte Age by artists Olia Lialina and Dragan Espenschied, on THE WALL. Over an eight week period (18 April – 17 June 2013) they feature a non-stop stream of video captures of what they term as the lost city and its archival ruins. A documentation of a past visual culture of the web and the creativity of its users with new pages changing every 5 minutes. The project provides a glimpse into web publishing when users were in charge of design and narration in contrast to the automated templates of Facebook, YouTube and Flickr. Sifting through a dormant internet message board, or stumbling, awestruck, on a kippleised [1] html homepage, its GIF constellations still twinkling many years after the owner has abandoned them, is an encounter with the living, breathing World Wide Web. At such moments we are led, so argues Marisa Olson, ‘to consider the relationship between taxonomy à la the stuffed-pet metaphor and taxonomy à la the digital archive.’ [2] How such descript images, contrived jumbles of memory and experience, could once have felt so essential to the person who collated them, yet now seem so indecipherable, stagnant, even – dare we admit it – insane to anyone but the most hardened retro-web enthusiast. On show at London’s Photographers gallery until June 17th is an extensive archival exhibit designed to manage, reveal and keep these experiences alive. One Terabyte Of Kilobyte Age (1tb) is the fifth work to be commissioned for the Photographer Gallery’s ‘The Wall’, curated by two artists long associated with the era of the web the exhibition reveres: Olia Lialina and Dragan Espenschied. Perhaps best known for their book Digital Folklore (2009) the artists and retro-web evangelists have, with the 1tb project, strengthened their status as archivists, an impulse Hal Foster famously argued ‘concerned less with absolute origins than with obscure traces’ [3]. In the same year that Dragan and Olia launched their guide to the folk web, Yahoo! announced they were to close one of its greatest sources of inspiration: Geocities. A vast expanse of personal webpages, many of which had long since slid into html decrepitude, represented for Yahoo! little but financial embarrassment. So ancient and outmoded was Geocities that many contemporary browsers were incapable of capturing its essence, fragmenting images and link rolls randomly across modern laptop screens in an attempt to render their 800×600 pixel aura. Scraping and downloading the terabyte or so of data that made up the Geocities universe was thought important enough by some that a taskforce was put together, made up of technical wizards and wizardesses driven by the profound notion that all existent culture is worth saving. From Olia and Dragan’s webpage: In between the announcement and the official date of death a group of people calling themselves Archive Team — managed to rescue almost a terabyte of Geocities pages. On the 26th of October 2010, the first anniversary of this Digital Holocaust, the Archive Team started to seed geocities.archiveteam.torrent.

Olia and Dragan’s gesture, to feed the wealth of culture contained in that torrent back to the masses in a palatable form, is a project whose fruition at the Photographer’s Gallery is but a minor part. After downloading, storing and sorting the 16,000 archived Geocities sites the task of exactly how to display them is a problem. Since most browsers would mangle the look and feel of the Geocities pages Olia and Dragan have turned to two main methods of re-representation. The first, let loose on an automated Tumblr blog that updates over 70 times a day, is an ever growing series of front-page screen captures. In this form 1tb bends to the will of a contemporary web user who concerns themselves with likes, reposts and uplinks. Reflecting on the Tumblr-archive of the torrent-archive of the Geocities-archive, Olia and Dragan’s site contemporary-home-computing highlights particular screen captures that have garnered the most reposts and likes from their Tumblr followers. The results say much for the humour that still drives online culture, but perhaps little about the original contexts from whence those screen captures came. For instance, the screen captures that garner most attention are usually the ones that have failed a part of the retrieval/display/capture process. These ‘obscure traces’ may be GIF heavy sites, half loaded to interesting aesthetic affect, or, perhaps the most telling, captures that show nothing but the empty shell of a Netscape Navigator browser, caught forever like a millennium bug in digital amber.

The second mode of capture and re-display takes place at the Photographer’s Gallery itself. Depicted on nine large intersecting HD video screens set into ‘The Wall’ of the entrance-cum-café, one’s first experience of the exhibit is ponderous. The display cycles through the vast array of Geocities homepages at five minute intervals, giving viewers a more than generous dose of 800×600 px nostalgia. Whether the websites that fade into view are a barrage of animated GIFs,insightful commentary on life in the late 1990s, or a series of barren ‘Under Construction’ assemblages, is up to chance. As a reviewer, sent to derive something from the gallery experience, the wall leered at me with gestures that sent my inner taxonomist into a frenzy. Confronted with such tiny slithers of the archive, in such massive doses, it quickly becomes obvious that the real potential of the project has not been quite realised. Rather than static screen captures The Wall shows cleverly rendered quicktime videos, allowing the GIF whiskers of a Hello Kitty mascot to quiver once more. If you are lucky, or have the patience to watch a long series of the sites fade into view, you’ll be greeted by flickering ‘Welcome’ banners, by cartoon workmen tirelessly drilling, by unicorns cantering and sitemeter bars flashing. But The Wall also feels wholly at odds with its content, caught up in a whirl of web nostalgia that minimises the lives, experiences and aesthetic choices of a defining generation to static flashes that you can’t click on, no matter how much you want to. Archives are living, breathing entities wont to be probed for new meanings and interpretations. Whether depicted as static or faux animated, One Terabyte Of Kilobyte Age is a project with an endless surface, with little way for its viewers to delve deeper.

Trawling through the 1tb Tumblr is a much more visceral experience than the one that greets you at the Photographer’s Gallery, but the sense of a journey waiting to be embarked on is lost somewhat in the move to the Tumblr kingdom. Every five minutes offers a new chance to spot similarities on The Wall, to ponder on the origins of a site or, more profoundly, wonder where the people that toiled to make them are now. Before the days of user driven content, of Facebook timelines, and even before RSS feed aggregators, the whole web felt something like this. Today’s web is unarguably more dynamic, with a clean aesthetic that barely shifts behind the waves of content that wash over its surface. But the user has been relegated to shuffler of material. The Geocities homepage was designed, and kept updated by an army of amateur enthusiasts, organising bandwidth light GIFs in ever more meaningful arrays, in the unlikely event that another living soul would stumble upon them. There is much to love about One Terabyte Of Kilobyte Age, and much to be learned from it given the time. But part of me wishes that the Photographer’s Gallery had given over their trendy café to a row of beige Intel 486 computer stacks, their unwieldy tube monitors better capturing the spirit of the web alá 1996. The clash between the 90s amateur enthusiast and the avid content shuffler of the 2010s is inherent in the modes of display Olia and Dragan chose for their project. Beginning from a desire to save and reflect on our shared heritage, 1tb now represents itself as pure content. An impulse to probe the archive replaced by an impulse to scroll endlessly through Tumblr streams, clicking like buttons on screen captures we hope will distract/impress/outrage our friends until the next cat video refreshes into view. Go, go to the Photographer’s Gallery tomorrow, grab yourself a coffee and let the Geocities archive wash over you. If you can do it without Instagramming a snap to your friends, without updating your Facebook page with tales of your nostalgic reverie, if you can let the flickering screen captures do their own talking , only then can you claim you truly re-entered the kilobyte age.

References [1] ‘Kipple’ is a word coined by science fiction author Philip K. Dick to describe the entropy of physical forms, Dick’s comment on the contradictions of mass-production, utility and planned obsolescence. [2] Marisa Olson, “Lost Not Found: The Circulation of Images in Digital Visual Culture,” Words Without Pictures (September 18, 2008): 281. [3] Hal Foster, “An Archival Impulse,” October – (October 1, 2004): 5, doi:10.1162/0162287042379847.

From Roger Ebert’s pedantic proclamation that “video games can never be art” to the clichéd fawning over the truckloads of revenue generated by each new release in the Modern Warfare series, gaming consistently inspires overarching conversations about media and culture. At this point, these ‘big conversations’ should surprise no one, as with each passing year gaming becomes less esoteric and permeates more and more demographic groups (e.g. the popularity of social games on Facebook, senior citizens embracing the Wii as an exercise platform, etc.). So while gaming may be everywhere, it is strange that it is often difficult to locate conversations about it that speak to how we actually integrate play and simulation into our everyday experience. What can games tell us about relaxation, work and routine? What do they have to say about movement and the body? How might we subvert gaming conventions through pranks and humour? Ian Bogost’s recent book How To Do Things With Videogames thoughtfully considers questions like these while endeavouring to re-frame the medium through a series of focused, topical texts that draw on familiar and engaging points of reference.