Semiotics for Beginners: Codes
Delicious Link
In 1972 NASA sent into deep space an interstellar probe called Pioneer 10. It bore a golden plaque.
The art historian Ernst Gombrich offers an insightful commentary on this:
The National Aeronautics and Space Administration has equipped a deep-space probe with a pictorial message 'on the off-chance that somewhere on the way it is intercepted by intelligent scientifically educated beings.' It is unlikely that their effort was meant to be taken quite seriously, but what if we try? These beings would first of all have to be equipped with 'receivers' among their sense organs that respond to the same band of electromagnetic waves as our eyes do. Even in that unlikely case they could not possibly get the message. Reading an image, like the reception of any other message, is dependent on prior knowledge of possibilities; we can only recognize what we know. Even the sight of the awkward naked figures in the illustration cannot be separated in our mind from our knowledge. We know that f
Original Link: http://www.aber.ac.uk/media/Documents/S4B/sem08.html