If you haven’t seen them yet, the videos are mesmerizing. A content creator with long, straight hair sits at her kitchen table, rapidly stringing together nonsense catchphrases, over and over with the same cheerful expression and tone. “Yes yes yes. Mmm, ice cream so good.

From the militarization of social media to the corporatization of the art world, Hito Steyerl’s writings represent some of the most influential bodies of work in contemporary cultural criticism today.

This essay was commissioned by Anne Hilde Neset for Only Connect Festival Of Sound 2014: J.G. Ballard. It was published in the Only Connect catalogue, May 2014. Thank you to NyMusikk and Only Connect for permission to republish it here.

ADAM MAGYAR IS A computer geek, a college dropout, a self-taught photographer, a high-tech Rube Goldberg, a world traveler, and a conceptual artist of growing global acclaim.

This essay aims to increase our understanding of simulations and their impact on our notion of reality. Following on some observations regarding the dominant role of visual representations in our culture, I will argue that we are now living in a society, in which simulations are often more influential, satisfying and meaningful than the things they are presumed to represent. Media technologies play a fundamental role in our cycle of meaning construction. This is not necessarily a bad thing, nor is it entirely new. Yet, it has consequences for our concepts of virtual and real, which are less complementary, than they are usually understood to be.