MachineMachine /stream - search for hayles https://machinemachine.net/stream/feed en-us http://blogs.law.harvard.edu/tech/rss LifePress therourke@gmail.com <![CDATA[The Compulsions of the Similar: Animated GIFs and the TechnoCultural Body]]> http://www.machinemachine.net/portfolio/the-compulsions-of-the-similar-gifs/

This paper on GIFs and screen-based compulsion is a very extended follow-up to a short, but widely disseminated, piece I wrote in 2011: On the Doctrine of the Similar (GIF GIF GIF). It is presented here as a draft, since I never published this paper officially. I hope it is useful/interesting for GIF lovers everywhere. Rather than designate high resolutions and white-knuckle optical speeds as representative of 21st Century techno-cultural immersion, I consider animated GIFs a more contemporary medium. From their origins in the early 90s as simple linguistic stand-ins animated GIFs have diversified along with the web that birthed them. They correspond quickly and directly, and lend themselves to constant mutation and (re)assemblage at the hands of their producers and consumers; blurring the distinction between these identities along the way. Their poor visual fidelity is made up for by their propensity to repeat and cycle in lieu of the actions and expressions they harbour. By allowing us to wallow in their remixed repetitions animated GIFs feed on the human susceptibility to resemblance and recognition, even as their surface affect remains distanced from any particular media origin. As Sally Mckay describes, “GIFs are simultaneously ‘in your face’ and in your mind, their affects continuous with the immersive experience of daily internet use.” [1] This status enables GIFs as a metaphor for contemporary techno-culture itself, framing our distributed, multimedial space-time in staged, repeatable, and digestible patterns. In its early days, cinema was considered capable of immobilising the world for the purposes of human appreciation and enchantment. Eadweard Muybridge sought to isolate the gallop of the horse from its particular being in time and space, so that it was forever framed for our experience. Today a million versions of Muybridge’s horse careen around the web as animated GIFs of questionable quality, flashing fleetingly, but often, on screens that scroll in multiple dimensions. In turn pictures, depictions and imitations have given way to motions, evocations and impressions, mixing the shared memory of our collective experiences at ever greater speeds, distances and – most importantly – correspondences than ever before. As Daniel Rubinstein points out the content of an animated GIF “can be figurative or abstract, lyrical or macabre, but… the primary materials that the GIF artist uses are rhythm and repetition…” [2] An aesthetics not necessarily of surface reception, but of delivery, temporality and the patterns of configuration. A patterning that calls to mind the work of Walter Benjamin, who argued that metre, rhythm and other heterogeneous impressions had a significant impact on human modes of intuition and experience. [3] It is fascinating to consider Benjamin’s early essays, especially his The Doctrine of the Similar from 1933, in relation to his more widely read work on film. Having established the process by which humans became ensconced in what Susan Buck-Morss calls a “new nature… of matter as it has been transformed by” technology, [4] Benjamin went on in The Work of Art (1936) [5] to explore the significance this technologised environment has on the human “mimetic faculty.” [6] In two 1933 essays Benjamin argues that ‘primitive’ language emerged in magical correspondence with the world. From the surface of the starry sky, or the intestines of a sacrificed animal, early humans “read what was never written,” [7] deriving mystical revelations from the constellations and signatures perceived there. [8] Configurations between patterns were what determined legibility, not just because they carried an intended meaning – being ‘written’ there by the Gods, for instance – but because similarities ‘flash up’ speculatively in the human mind: So speed, the swiftness in reading or writing which can scarcely be separated from this process, would then become… the effort or gift of letting the mind participate in that measure of time in which similarities flash up fleetingly out of the stream of things only in order to become immediately engulfed again. [9] “Nature creates similarities,” and as such, humans being of nature, are driven by a mimetic compulsion “to become and behave like something else,” [10] projecting that same compulsion into the world around them. This compulsion manifested itself in group dances, as song and spoken language, and later, as writing, eventually flattening the speculative space of mimetic experience into inscriptions on stone, vellum, or paper. As Howard Caygill observes: Configuration is thus transformed into inscription, reducing the speculative reading of the similarity between patterns into the transcendental reading of graphically inscribed marks upon an infinite but bounded surface. [11] Like the writing that Benjamin believed ‘captured’ human beings and their mimetic faculty, animated GIFs point to a new type of inscription, born of, and infinitely responsive to itself. We enter into this whether or not we wish too, each time we navigate a browser window, or slide our fingers across a smartphone screen. We are as malleable as our nature. A physiological suspense beckoning from the screen that animated GIFs turn around and loop – indefinitely – as a reminder of their own attention. In creating and sharing GIFs we add depth to the flat surfaces through which the internet is received. We may be ensconced in this space, and pulled along by it, but it is a space whose apparent distribution across screens, browser windows, and multiple devices too readily gestures to our bodies and selves as being fully individuated, rather than to the whole assemblage of which both our bodies, devices, and the images that play between them, are a part. Benjamin believed that, rather than allowing us to attain mastery over nature, technologies such as film give us an awareness over our relationship with nature through the processes of “material complexification.” [12] For Benjamin this training was akin to the relationship between factory workers and the production line, where the ratchet of the gears and conveyors program the workers’ bodies, fusing them together into a larger assemblage. The successive frames of film, made to spool through the mechanism one after the other at imperceptible speed, create an illusion of temporal and spatial fluidity that shock us into an awareness of the complex relation between our psychic and physiological realities. As R.L Rutsky lucidly explains, “this scattered, interrupted filmic reception becomes part of the human sensorium or body… a body that is no longer distanced from—or entirely separate from—the images and shocks that it comes into contact with.” [13] Constituted by what Anne Friedberg describes as a “mobilized and virtual gaze,” [14] filmic subjectivity has often been considered to correspond to the supposed sovereignty of the consumer, predicated on the promise of an enhanced mobility and freedom of choice across a dizzying array of goods and spectacles. Time and space themselves became filmic, opening up onto new mimetic correspondences discoverable in everything from the high-speed montage of flowers in bloom, to the slowed down and isolated gallop of Muybridge’s horse. Cinema goers attain all the nobility of flâneurs exploring endless arcades of experience without ever having to leave their seats. As R.L. Rutsky argues, the audience ‘becomes’ through this collective “state of distraction,” defined by “its ability to ‘take up’ these images in much the same way that the film apparatus does.” [15] And so the mimetic faculty itself achieves a kind of mechanisation in the mass spectacle of moving images, able to reveal correspondences at speeds and densities hitherto impossible to conceive. In the words of Mark Hansen: Despite the vast acceleration of image circulation in the historical interval separating Benjamin’s moment from ours, his effort to grapple with the material impact of… autonomous images remains exemplary: it com­prises an indispensable model that can guide us in our efforts to forge con­nections with our alienating, postimaginary material world. [16] Whereas the mimetic faculty had originally come to correspond with nature through theological ritual or script, with this second nature – of what Mark Hansen calls “the mechanosphere” [17] – the correspondence is material, and sensuous. Our receptivity is physiological, our bodies are shared, and our memories – now dependent on the “alien rhythms” [18] of montage – have become intricately woven into the machine as images. In turn, as noted by Arthur Kroker, “the image machine is haunted by memories of the body,” [19] bodies that depend on the fidelity, malleability and repeatability of film, videotape, and more recently, digital forms of media for their existence. As with its filmic ancestors, animated GIFs often frame fragmented images of time in snippets of montage, giving what Gilles Deleuze termed “common standard of measurement to things which do not have one,” framing “long shots of countryside and close-ups of the face, an astronomical system and a single drop of water” [20] within a single perceptual apparatus. The train whips by on the silver screen, but the instant of each image impacting us is lost as the play of further images moves onwards through experience. As Steven Shaviro has insisted, we “have already been touched by and altered by these sensations, even before [we] have had the chance to become conscious of them.” [21] But unlike filmic time, made to reel at 24 frames per second, the GIF’s loading mechanism introduces a more awkward temporal component into perception: that of bandwidth. Standardized in 1987 by CompuServe, the GIF’s early popularity was based, in part, on their ability to load in time with its download. In the days of dial-up connections this meant that at least part of a GIF image would appear before the user’s connection froze, or – more significantly – the user could see enough of the image for it to mean something. In 1989 Compuserve updated GIFs to use this ‘partial loading’ mechanism to encode animations within a single GIF file. In essence, the hacky update transformed a two dimensional spatial loading mechanism into a three dimensional temporal one. A file format designed to harness correspondences within each single image had become about correspondences between and across images. According to Jason Eppink in 1995 Netscape Navigator, an early popular web browser, “took advantage of [this mechanism] to enable looping, making the GIF viable for animation online over dial-up speeds.” [22] Small in size and made up of few frames, this is where animated GIFs entered their ‘classic’ [23] phase. Corresponding to single phrases or concepts such as ‘Under Construction’, ‘Area 51’ or ‘flying pink unicorn’, the era of personal web pages saturated with spinning hamsters is one anybody born after 1990 will little remember, but its influence on the contemporary ‘folk’ attitude of the web has not abated. As the 2000s came into view, animated GIFs became freed up by an increase in bandwidth and storage capacity to show more complex assemblages, and it was at this stage that the format achieved its common contemporary use as a vehicle for moments framed from cinema, television and – increasingly – video websites like YouTube. Frame grab or video capture GIFs often pay homage to isolated moments in pop culture, but as the ‘craft’ of animated GIFs has grown, so the frame capture form has begun to correspond well outside the filmic and televisual contexts from which they were first appropriated. This leap is, for me, the first point at which GIFs begin to co-ordinate their own realm of mimetic correspondence. An ocean of viral videos turned into a self-serving visual vernacular, looping back on itself ad infinitum. Brought on by their obsolescence, animated GIFs are among the most contradictory of images, able to resist the rigid taxonomies of the burgeoning algorithmic economy, even as they are turned into ‘clickbait’ by sites like BuzzFeed, [24] who rely on them to flash on screens kept in motion by the compulsive scroll of a mouse, or – increasingly – a finger or thumb. From our vantage point, subsumed by the impact of a high-bandwidth internet culture, animated GIFs [25] seem quaint, clumsy, even remedial in their capacity to transmit information. GIFs are easy to share and edit, but difficult for search engines to classify and catalogue. They are usually small in size, but their popularity exerts a significant load on the web servers that host them. As internet speeds have increased, and screen resolutions soared in depth, GIFs have remained; flickering endlessly as visual reminders of the ubiquitous mess the internet has become. Users of sites like Tumblr, 4chan, and Reddit revel in the capacity of GIFs to quickly correspond to the world, capturing token moments of experience or expression that signal well beyond their original context. Images can be made to correspond with increasing immediacy; can be cut, copied, stretched, collected and forced to clash in violent juxtaposition through Photoshopping, embedding, and multiple recompressions, using software interfaces that themselves are infinitely malleable. As Sarah Kember and Joanna Zylinska argue in Life After New Media, one of the principle ways in which we create meaning through matter is by cutting: Cutting reality into smaller pieces – with our eyes, our bodily and cognitive apparatus, our language, our memory, and our technologies – we enact separation and relationality as the two dominant aspects of material locatedness in time. [26] The affect of a GIF is not just felt, but copied and pasted elsewhere; separated and related in never before seen patterns and expressions. GIFs can be broken into their constituent frames, compressed and corrupted on purpose and made to act as archives for viral ‘memetic’ events travelling the web. It is possible to track the cultural development of some of these correspondences. Often though, the source of the cultural moment they hail from becomes completely lost in the play of images. Finding meaning in the semiotic sludge of these GIFs often requires a sensitivity to similitude bordering on the magical, even if their visceral impact is beyond question. Net artists and archaeologists, Olia Lialina and Dragan Espenschied, have long been fascinated by a GIF known as ‘Real_Dancing_Girl’. Indeed, Lialina cites the GIF as a defining impetus in her desire to become a net artist in the first place. [27] Small in size and given to a multitude of purposes and meanings, Real_Dancing_Girl.GIF found her way onto many thousands of personal web pages during the early ‘classic’ GIF era, made to dance alongside a cast of similar pixelated characters. If you blow Real_Dancing_Girl up to a size well beyond the means of a mid-90s desktop monitor to display, it is easy to see a single aberrant pixel that flashes each time she swings her hips to her left. [28] Throughout Real_Dancing_Girl’s 20 something years of propagation around the web this pixel remained, apparently unnoticed, or at least aesthetically accepted by those who added the GIF to their webpages. The pixel in Real_Dancing_Girl indicates the difficulty the network has in determining what communicates and what doesn’t. Its significance may be slight – a punctum to prick the attention of those enraptured by the image – but the aberrant pixel signals how the mimetic faculty tends to shift inwards. In recent homages to the GIF nameless web artists have incorporated the anomalous pixel in their higher resolution remakes, mimicking the movements of Real_Dancing_Girl as their digitised bodies recoil. A playground of correspondences that at first mimicked language and the wider world now mimics itself. As Graig Uhlin notes, narrative correspondence is not the guiding principle of the GIF, rather “the viewer is caught up in the GIF’s temporal suspension: to view is to be captivated.” [29] A 2015 BuzzFeed article entitled Can You Get Through These 17 GIFs Of Massive Zits Being Popped Without Shielding Your Eyes? [30] poses a challenge to the audience that promises bodily affect, relying on the GIF as its primary vehicle. As BuzzFeed is wont to do the article encourages the ‘reader’ to scroll through each animated GIF for no other reason than for the experience it will deliver. The GIFs are knowingly visceral, their careful ‘listicle’ [31] arrangement down the length of the page no less meticulous than the framing of each individual animated GIF on the spectacle of a zit being burst asunder. Here bodies are vast surfaces closed off by each GIF, so that even though the moment of each zit’s (and therefore each body’s) eruption is reduced to its purest semblance, the affect of bodies in their entirety is alluded to and made significant. Each GIF has its own title that celebrates the compulsion of this activity, and the sense of release and relief they represent for the bodies subjected to by each GIF and, in turn, the body of the viewer suspended among them: Doesn’t this make you feel relaxed? Just imagine how gratifying this must feel… How is it possible to feel such disgust and satisfaction at the same time? Yeah, it’s kind of gross to watch… …but there’s no denying there’s something beautiful about these gifs. [32] The audience is encouraged to excerpt their mimetic faculty, to revel in the correspondences between GIFs and eruptions; to find ‘beauty’ in these captivating physiological rhythms. Indeed, the ‘loop’ of each individual zit and its eruption is enhanced by the further repetition of awareness and reception as the tirade of grotesque releases continues. In the zit article we find a paradigm of the click/scroll/repeat reverie that BuzzFeed has become synonymous with. A compulsion to derive affect, and physiological release, in the navigation of lists of what BuzzFeed founder Jonah Peretti calls “upbeat, even childlike content.” [33] In an April 2015 article for Vox Dylan Matthews reflects [34] on the success of BuzzFeed by looking over an academic paper written by Jonah Peretti a decade before the launch of the website. [35] Published in theory journal Negations in 1996 [36] Peretti’s paper uses Frederic Jameson’s Postmodernism and Consumer Society, and Gilles Deleuze and Felix Guattari’s Anti-Oedipus: Capitalism and Schizophrenia to offer a definition of the distributed identities of contemporary consumers. Deleuze, Guattari and Jameson use the figure of the ‘schizophrenic’ [37] to refer to an individual without a defined ego or identity. Jameson saw “the rapid fire succession of signifiers in MTV style media” [38] of the 1980s as serving “to confuse viewers, harm[ing] their ability to use culture to build identities.” [39] Peretti fuses this view with Deleuze and Guattari’s more ‘emancipatory’ take on the egoless schizophrenic: a figure able to resist the pre-packaged identities being offered them by capitalism, and act – effectively – on their own desires. [40] For Dylan Matthews, Peretti’s fused rendering of the schizophrenic offers an insight into the principles behind BuzzFeed. As Peretti himself wrote in his 1996 paper: Capitalism needs schizophrenia, but it also needs egos… The contradiction is resolved through the acceleration of the temporal rhythm of late capitalist visual culture. This type of acceleration encourages weak egos that are easily formed, and fade away just as easily. [41] The zit article exemplifies the plethora of visual identifications that BuzzFeed accelerates through social-media echo chambers. Its skill is to create lists and headlines that everyone and anyone can relate to, and will click and scroll through. “23 Euphoric Moments Literally Everyone Has Experienced”; “23 Times Tumblr Went Way Too Fucking Far”; “19 Euphoric Experiences For Book Lovers”; “21 Things Everyone Who Went To Primary School In Wales Remembers.” Once again the GIF becomes not only the vehicle, but the metaphor of identity destruction and rebirth. A bearer of postimaginary perception, through which – to hijack Walter Benjamin’s insights – “like a flash, similarity appears” [42] only to “become immediately engulfed again.” [43] BuzzFeed is far from the only factory to exploit the qualities of digital media to arrest our attentions, but its success at offering its users new identities that appear to merge and interrelate in an endless, mutating mass is unrivalled. Perhaps its most devastating trick was to recognise compulsion as one of the primary driving forces behind internet navigation, reception and – in conjunction – identity formation. Like the unseen bodies of those zit owning GIF subjects, the listicle format reveals just enough of the shared body of human culture – of Benjamin’s “postimaginary material world” – to produce an affective response in its receivers/users/consumers. An ever expanding multiverse of tiny framed portions of experience cut from context so that they can be shared, digested, and repeated indefinitely. Whether viewed in their original format, or as streamed equivalent, the visceral impact of GIFs is beyond question, extending beyond the browser, altering pop culture, our tastes, and even our aesthetic acuity. The different timescales of media production and reception clash in the animated GIF as in no other medium. It is no coincidence that animated GIFs became the web’s primary mode of packaging and delivering visual humour. Just as a joke is the vehicle for the impact of a punchline, so a GIF encapsulates the potential of the having and sharing of its experience. Not only does the animated GIF allow us to wallow in its repetitions, actuating the moving image event in a conscious awareness of one’s awareness, GIFs also enact two modes of experience in their temporal structures. Firstly, GIFs that load in time with bandwidth build frame by frame the structure of the soon to be experienced experience – outside of cinematic and ‘real’ time, at a changeable pace we could call ‘bandwidth-time’. Secondly, the GIF as a mode of display and redisplay tends towards a perceptual sweet spot in its loops and repetitions. The loop of GIFs counteracts some of the uncontainable immediacy of cinema, enclosing the ‘perfect’ amount of time for “the expression of experience by experience” [44] in the cycle of repeated views. Even as bandwidth has increased to alleviate the limitations of the GIF’s short timespan, rather than lengthen animated GIFs, the web community has responded by increasing the resolution and dimensions of GIFs, allowing their visceral impact to expand, even if the perceptive loop has not. Because of this, GIFs still stand as one of the best indications of bandwidth-time. Through the GIF’s jilting appearance on laptop monitors or smartphone screens, viewers are entered into physiological communion with server banks, optical cables, WiFi signals, and 4G mobile phone masts talking in zeroes and ones via invisible protocols. Whilst digital substrates have increased in their capacity to store, distribute and display information, they have also edged towards invisibility. [45] What matters is that media content is received, and that that reception is smooth and immediate. Whether an animated GIF is composed of a seamless loop or a series of incompatible frames made to jolt against one another, the anchor point at which the GIF repeats has a heightened significance upon its first viewing. The browser window opens onto a single frame, that slips to a few more frames incongruently, until the entire GIF file has been buffered by the computer, at which point the loop begins in earnest. This quality of GIFs reminds us of their origins, even as each nudge towards a seamless loop makes us aware how clunky and clumsy our network architecture still is. Throughout the 2010s the Graphical Interchange Format formalised by Compuserve and Netscape has undergone a series of violent transformations into other, apparently related forms. When a GIF is uploaded to microblogging service Twitter or popular image sharing site imgur, for instance, it is automatically transcoded into MP4 or GIFV video format. The resultant GIF/video hybrid retains the frequency of the original looping animation, but the file can now be started and stopped at will, alleviating part of the strain on the servers given the responsibility of delivering it. These hybrids are still colloquially referred to as ‘GIFs’, even though they retain none of the original coding mechanisms of Compuserve’s format. What’s more, these formats are designed to buffer before they stream, separating us once again from the stutters of bandwidth-time. As Mark Nunes reminds us, Internet traffic is predicated on a logic of unimpeded flow. The network demands maximum throughput, with a minimum of noise, a “free flowing system ultimately [dependant] upon a control logic in which everything that circulates communicates… or is cast aside as abject.” [46] For the network it is beneficial to deny bandwidth-time entirely, casting Internet users aloft in the experience of ‘stream-time’; a control logic more suited to arresting our attentions, in which the future image we are about to receive has always already been determined and buffered by the network. We may then wish to read the anchor point of the GIF loop as a cohort of Roland Barthes’ ‘punctum’ – an off-centre compositional “accident which pricks” [47] our attention. The GIF punctum is one frame piled off-kilter with the rest of the sequence; the frame that lingers in awareness just a moment longer as cinematic and bandwidth-time catch up with one another. Whilst the violent subjugation of the GIF to streamable formats allows the content of the GIF to continue in its loops and correspondences, its potential to mutate is cut short by its transcoding to video. In their ‘original’ format animated GIFs retain each of their frames as if it was a separate file among its partners, so that importing the file into a software editing suite retains the quality and malleability of the whole loop across each individual frame. This means that each copied and pasted GIF carries within itself an unspoken promise of its next adaptation. Although the cut/edit/remix culture of the web does not rely solely on animated GIFs for its expression – one need only browse YouTube for a few moments to find a video that has been bent to several wills before its reception – the GIF’s blunt democratic immediacy is less prevalent across other file formats and modes of viewing. As noted by Giampaolo Bianconni in a 2012 article entitled, GIFability: Dan Harmon, who was… the executive producer of the television sitcom Community, [said] that he tried, “many times a season” to put star Alison Brie “in a situation… that I know is going to end up as an animated GIF file!” [48] What in televisual terms is a few moments of particularly well-crafted action, or an acutely framed humorous facial expression, achieves far greater ubiquity and visibility as an animated GIF overlaid with kitschy text, or other hastily layered editorial additions. The acts of recuperation and appropriation carried out by viewers is now considered an integral component of cultural capital. What matters for images is that they are seen, and the mode of their contemporary reception, increasingly, is in appropriated, poor copies, cut out of context – into GIFs or otherwise. The rise of what Hito Steyerl has termed, the Poor Image, is dependent on two, seemingly contradictory, demands: The networks in which poor images circulate thus constitute both a platform for a fragile new common interest and a battleground for commercial and national agendas… While it enables the users’ active participation in the creation and distribution of content, it also drafts them into production. Users become the editors, critics, translators, and (co-)authors of poor images. [49] For a director like Harmon “poor images” of his work are commercially, and arguably artistically beneficial to its reception. What Bianconi calls the ‘GIF-able’ moment is one that harnesses the flash of mimetic acuity in a viewer and drafts them into a productive mode. Harmon’s decision to give his shots a GIF fidelity calls to mind Walter Benjamin’s conclusions in The Work of Art. And yet instead of filmic images training us in new modes of apperception, it has become the images we see daily on our computer screens, flickering in time with new perceptual proficiencies across screens that scroll in multiple dimensions. Now that images can be exchanged, transmitted, copied and edited at frantic light speeds it becomes commercially important for producers of established media forms, such as television and cinema, to maintain the movement and mutation of their images online. In turn, as users and viewers we should tend to concern ourselves with modes of pro-sumption [50] that wrestle a degree of control back from the media machine. In an article published in July 2015, journalist Cleo Stiller explores the phenomena of ‘microporn GIFs’, ostensibly created by and for women: [51] While GIFs may seem like a flash in the pan—really, how can four seconds turn you on?—the nature of the loop… give[s] the viewer time to notice the caress of a hand floating from neck to shoulder to forearm, the tensing of an abdomen, the arching of a back, and the reflex of a thigh. [52] Each microporn GIF teeters on the verge of something happening, gesturing to the possibility of the sexual event; of eventfulness. And the loop gives these moments an infinite capacity to repeat and thus expand experientially, even if they do not expand narratively. The suspense of the GIF is erotic regardless of its content; each loop is a charged instant of imminence. As evinced by Helen Hester, Bethan Jones, and Sarah Taylor-Harman in their paper on microporn, Giffing a fuck, these tensions – and thus affective pleasures – are not reliant on clumsy narrative arcs for their delivery. The illusion of narrative coherence within and across pornography lends itself to easy categorisation. Pornography then tends to be catalogued with simplistic labels such as ‘threesome’, ‘anal’, or ‘blowjob’ by the websites and services that deliver it, reducing the plethora of erotic acts, human behaviours and experiences to a database of homogeneous and heteronormative search terms. [53] For Hester, Jones, and Taylor-Harman the community of microporn GIF creators represents a line of resistance… …against dominant representations of heterosexual acts, and potentially counters the commercial nature of pornography and its narrative linearity. Here lies the possibility for pornographic consumers to critique and deconstruct such dominant paradigms, choosing for themselves instead the bodies and fragmented sexual inter/activities they desire to see presented. [54] Here the GIF’s tight spatial and temporal framing, coupled with its capacity to travel, mutate and multiply, is empowering. If a desire, a feeling, an expression is GIF-able, then it has the potential to create further desires, feelings, and expressions. Fragmentation then becomes a means to disassemble normative narratives and reconstruct them into a shared techno-body that enables and celebrates the diversity of its components and their correspondences. The resulting loops are interrelational in a way not easily captured by the logic of the database and the search term. According to Sally McKay: Brian Massumi describes affective intensity as a “state of suspense, potentially of disruption. It is like a temporal sink, a hole in time…” [55] This is a moment of incipience, before action is taken, before emotions qualify and retroactively determine the affect. [56] Each GIF evokes an affect not just because of its content, but because its loop winds that content tight like a spring. A GIF is always poised in lieu of a release. This promise to spring back, to evoke and disrupt makes GIFs – microporn or otherwise – one of the web’s most enduring forces. The erotic charge of each GIF unites its creator, sharer and viewers in a non-linguistic discourse. Action is inevitable, reaction is desired, and disruption is to be expected. References & Notes [1] Sally McKay, “The Affect of Animated GIFs (Tom Moody, Petra Cortright, Lorna Mills),” Art & Education, 2005, http://www.artandeducation.net/paper/the-affect-of-animated-gifs-tom-moody-petra-cortright-lorna-mills/. [2] Daniel Rubinstein, “GIF Today,” The Photographer’s Gallery: Born in 1987 Exhibition, June 2012. [3] Howard Caygill, Walter Benjamin: The Colour of Experience (Routledge, 1997), 5. [4] Susan Buck-Morss, The Dialectics of Seeing: Walter Benjamin and the Arcades Project (MIT Press, 1991), 70. [5] Walter Benjamin, “The work of art in the age of its technological reproducibility (1936),” in The work of art in the age of its technological reproducibility, and other writings on media, ed. Michael William Jennings et al. (Cambridge, Mass.: Belknap Press of Harvard University Press, 2008), 19–55. [6] Walter Benjamin, “On the Mimetic Faculty (1933),” in Reflections: Essays, Aphorisms, Autobiographical Writings, 1st Schocken edition edition (New York: Random House USA Inc, 1995), 333–36. [7] Ibid. [8] Anson Rabinbach, “Introduction to Walter Benjamin’s ‘Doctrine of the Similar,’” New German Critique, no. 17 (April 1, 1979): 62, doi:10.2307/488009. [9] Walter Benjamin, “Doctrine of the Similar (1933),” trans. Knut Tarnowski, New German Critique Spring, 1979, no. 17 (April 1, 1979): 65–69, doi:10.2307/488009. [10] Benjamin, “On the Mimetic Faculty (1933).” [11] Caygill, Walter Benjamin, 5. [12] Mark B. N. Hansen, Embodying Technesis: Technology beyond Writing, Studies in Literature and Science (Ann Arbor: University of Michigan Press, 2000), 234. [13] R. L Rutsky, “Allegories of Emergence: The Generative Matrix of Walter Benjamin” (Constructions of the Future, Heidelberg, 2011), 16. [14] Anne Friedberg, “The Mobilized and Virtual Gaze in Modernity: Flaneur/Flaneuse,” in The Visual Culture Reader, ed. Nicholas Mirzoeff, 2. ed, repr (London: Routledge, 2001), 395–404. [15] R. L Rutsky, “Walter Benjamin and the Dispersion of Cinema,” Symploke 15, no. 1–2 (2008): 18, doi:10.1353/sym.0.0017. [16] Hansen, Embodying Technesis, 248. [17] Ibid., 262. [18] Ibid., 266. [19] Arthur Kroker, Body Drift: Butler, Hayles, Haraway (U of Minnesota Press, 2012), 1. [20] Gilles Deleuze, Cinema 1 (Continuum, 2005), 16. [21] Steven Shaviro, The Cinematic Body (Minneapolis: University of Minnesota Press, 1993), 46. [22] J. Eppink, “A Brief History of the GIF (so Far),” Journal of Visual Culture 13, no. 3 (December 1, 2014): 299, doi:10.1177/1470412914553365. [23] For a further breakdown of GIF ‘types’ see: Daniel Rourke, “The Doctrine of the Similar (GIF GIF GIF),” Dandelion 3, no. 1 (January 19, 2012). [24] At its most extreme, ‘clickbait’ is any link that draws a user’s attention with a tempting claim or open question in its headline, only to confront them with vacuous or even misleading content once the sought-after click is granted. Although BuzzFeed’s editor in chief Ben Smith claimed in 2014 that the site “doesn’t do clickbait,” (Ben Smith, “Why BuzzFeed Doesn’t Do Clickbait,” 2014) a compelling argument can be made that BuzzFeed does at the very least rely on what journalist James Hamblin calls “curiosity gaps” (James Hamblin, “It’s Everywhere, the Clickbait,” 2014) in order to elicit the necessary click from internet users. [25] GIF is the file extension and acronym for ‘Graphical Interchange Format’, a subtype of bitmap image encoding. [26] Sarah Kember and Joanna Zylinska, Life After New Media: Mediation as a Vital Process (Cambridge, Mass: MIT Press, 2012), 75. [27] Olia Lialina, “In Memory of Chuck Poynter, User and GIF Maker,” One Terabyte of Kilobyte Age, March 22, 2011, http://blog.geocities.institute/archives/2466. [28] “Real_Dancing_Girl: Who_am_I?,” Tumblr Blog, Real_Dancing_Girl, accessed January 1, 2016, http://realdancingirl.tumblr.com/WHOAMI. [29] Graig Uhlin, “Playing in the Gif(t) Economy,” Games and Culture 9, no. 6 (November 1, 2014): 520, doi:10.1177/1555412014549805. [30] Jamie Jones, “Can You Get Through These 17 GIFs Of Spots Being Popped Without…,” BuzzFeed, July 19, 2015, http://www.buzzfeed.com/jamiejones/gifs-of-cysts-being-popped. [31] The word ‘listicle’ is a portmanteau combination of ‘list’ and ‘article’. See: Jo Christy, “What Is A Listicle?,” Stir Up Media, March 7, 2015, https://web.archive.org/web/20150307191311/http://stirupmedia.co.uk/what-is-a-listicle/. [32] Jones, “Can You Get Through These 17 GIFs Of Spots Being Popped Without…” [33] Andrew Rice and 2013, “Does BuzzFeed Know the Secret?,” NYMag.com, accessed July 21, 2015, http://nymag.com/news/features/buzzfeed-2013-4/#. [34] Dylan Matthews, “BuzzFeed’s Founder Used to Write Marxist Theory and It Explains BuzzFeed Perfectly,” Vox, April 2, 2015, http://www.vox.com/2014/5/20/5730762/buzzfeeds-founder-used-to-write-marxist-theory-and-it-explains. [35] Dylan Matthews builds on a preliminary reading of the paper by Eugene Wolters, “From Deleuze to LOLCats, the Story of the BuzzFeed Guy,” Critical-Theory, April 8, 2013, http://www.critical-theory.com/from-deleuze-to-lolcats-the-story-of-the-buzzfeed-guy/. [36] Jonah Peretti, “Capitalism and Schizophrenia: Contemporary Visual Culture and the Acceleration of Identity Formation/Dissolution,” Winter 1996, http://negations.icaap.org/issues/96w/96w_peretti.html. [37] Much has been written on the inappropriate adoption of the label ‘schizophrenic’ by the likes of Deleuze, Guattari, Jameson and others. It is used here to refer to their definition, rather than the actual illness of schizophrenia as defined by the Diagnostic and Statistical Manual of Mental Disorders. [38] Peretti, “Capitalism and Schizophrenia: Contemporary Visual Culture and the Acceleration of Identity Formation/Dissolution.” [39] Matthews, “BuzzFeed’s Founder Used to Write Marxist Theory and It Explains BuzzFeed Perfectly.” [40] Ibid. [41] Peretti, “Capitalism and Schizophrenia: Contemporary Visual Culture and the Acceleration of Identity Formation/Dissolution.” [42] Benjamin, “On the Mimetic Faculty (1933).” [43] Benjamin, “Doctrine of the Similar (1933).” [44] Vivian Carol Sobchack, The Address of the Eye: A Phenomenology of Film Experience (Princeton, N.J.: Princeton University Press, 1992), 305. [45] R. L Rutsky, High Technē: Art and Technology from the Machine Aesthetic to the Posthuman (Minneapolis, MN: University of Minnesota Press, 1999), 15. [46] Mark Nunes, Error Glitch, Noise, and Jam in New Media Cultures (New York: Continuum, 2011), 5, http://public.eblib.com/EBLPublic/PublicView.do?ptiID=655513. [47] Roland Barthes, Camera Lucida: Reflections on Photography (New York: Hill and Wang, 1981), 27. [48] Giampaolo Bianconi, “GIFABILITY,” Rhizome.org, November 20, 2012, http://rhizome.org/editorial/2012/nov/20/gifability/. [49] Hito Steyerl, “Hito Steyerl, In Defense of the Poor Image / Journal / E-Flux,” E-Flux, no. 11 (November 2009), http://www.e-flux.com/journal/view/94. [50] A portmanteau of ‘producer’ and ‘consumer’, the prosumer, according to George Ritzer and Nathan Jurgenson, represents, “a trend toward unpaid rather than paid labor and toward offering products at no cost… [a] system marked by a new abundance where scarcity once predominated.” G. Ritzer and N. Jurgenson, “Production, Consumption, Prosumption: The Nature of Capitalism in the Age of the Digital ‘Prosumer,’” Journal of Consumer Culture 10, no. 1 (March 1, 2010): 14, doi:10.1177/1469540509354673. [51] Although Stiller concentrates on female microporn creators, it is perhaps more productive to suggest who the community is not made up of i.e. cis-males. This seems to be a much more inclusive take on a category of user created content aligned with resistance to heteronormative classification. This resonates more closely with the assessment of Hester, Jones, and Taylor-Harman in the paper referenced below. [52] Cleo Stiller, “Why Some Women Prefer Their Porn in GIFs,” Fusion, accessed June 16, 2015, http://fusion.net/story/165548/why-women-love-porn-gifs/. [53] Helen Hester, Bethan Jones, and Sarah Taylor-Harman, “Giffing a Fuck: Non-Narrative Pleasures in Participatory Porn Cultures and Female Fandom,” Porn Studies 2, no. 4 (October 2, 2015): 356–66, doi:10.1080/23268743.2015.1083883. [54] Ibid., 361. [55] Brian Massumi, Parables for the Virtual: Movement, Affect, Sensation (Duke University Press, 2002), 26. [56] McKay, “The Affect of Animated GIFs (Tom Moody, Petra Cortright, Lorna Mills).”

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Sat, 15 Jul 2017 07:02:13 -0700 http://www.machinemachine.net/portfolio/the-compulsions-of-the-similar-gifs/
<![CDATA[Rethinking Thinking: Material Processes and the Cognitive Nonconscious- Katherine Hayles]]> https://www.youtube.com/watch?v=7iDL9yDH4ko

2013 Western Humanities Alliance annual meeting

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Thu, 07 Nov 2013 15:35:48 -0800 https://www.youtube.com/watch?v=7iDL9yDH4ko
<![CDATA[Rigid Implementation vs Flexible Materiality]]> http://machinemachine.net/text/research/rigid-implementation-vs-flexible-materiality

Wow. It’s been a while since I updated my blog. I intend to get active again here soon, with regular updates on my research. For now, I thought it might be worth posting a text I’ve been mulling over for a while (!) Yesterday I came across this old TED presentation by Daniel Hillis, and it set off a bunch of bells tolling in my head. His book The Pattern on the Stone was one I leafed through a few months back whilst hunting for some analogies about (digital) materiality. The resulting brainstorm is what follows. (This blog post, from even longer ago, acts as a natural introduction: On (Text and) Exaptation) In the 1960s and 70s Roland Barthes named “The Text” as a network of production and exchange. Whereas “the work” was concrete, final – analogous to a material – “the text” was more like a flow, a field or event – open ended. Perhaps even infinite. In, From Work to Text, Barthes wrote: The metaphor of the Text is that of the network… (Barthes 1979) This semiotic approach to discourse, by initiating the move from print culture to “text” culture, also helped lay the ground for a contemporary politics of content-driven media. Skipping backwards through From Work to Text, we find this statement: The text must not be understood as a computable object. It would be futile to attempt a material separation of works from texts. I am struck here by Barthes” use of the phrase “computable object”, as well as his attention to the “material”. Katherine Hayles in her essay, Text is Flat, Code is Deep, (Hayles 2004) teases out the statement for us: ‘computable’ here mean[s] to be limited, finite, bound, able to be reckoned. Written twenty years before the advent of the microcomputer, his essay stands in the ironic position of anticipating what it cannot anticipate. It calls for a movement away from works to texts, a movement so successful that the ubiquitous ‘text’ has all but driven out the media-specific term book. Hayles notes that the “ubiquity” of Barthes” term “Text” allowed – in its wake – an erasure of media-specific terms, such as “book”. In moving from, The Work to The Text, we move not just between different politics of exchange and dissemination, we also move between different forms and materialities of mediation. (Manovich 2002)For Barthes the material work was computable, whereas the network of the text – its content – was not.

In 1936, the year that Alan Turing wrote his iconic paper ‘On Computable Numbers’, a German engineer by the name of Konrad Zuse built the first working digital computer. Like its industrial predecessors, Zuse’s computer was designed to function via a series of holes encoding its program. Born as much out of convenience as financial necessity, Zuse punched his programs directly into discarded reels of 35mm film-stock. Fused together by the technologies of weaving and cinema, Zuse’s computer announced the birth of an entirely new mode of textuality. The Z3, the world’s first working programmable, fully automatic computer, arrived in 1941. (Manovich 2002) A year earlier a young graduate by the name of Claude Shannon had published one of the most important Masters theses in history. In it he demonstrated that any logical expression of Boolean algebra could be programmed into a series of binary switches. Today computers still function with a logic impossible to distinguish from their mid-20th century ancestors. What has changed is the material environment within which Boolean expressions are implemented. Shannon’s work first found itself manifest in the fragile rows of vacuum tubes that drove much of the technical innovation of the 40s and 50s. In time, the very same Boolean expressions were firing, domino-like, through millions of transistors etched onto the surface of silicon chips. If we were to query the young Shannon today, he might well gawp in amazement at the material advances computer technology has gone through. But, if Shannon was to examine either your digital wrist watch or the world’s most advanced supercomputer in detail, he would once again feel at home in the simple binary – on/off – switches lining those silicon highways. Here the difference between how computers are implemented and what computers are made of digs the first of many potholes along our journey. We live in an era not only practically driven by the computer, but an era increasingly determined by the metaphors computers have injected into our language. Let us not make the mistake of presupposing that brains (or perhaps minds) are “like” computers. Tempting though it is to reduce the baffling complexities of the human being to the functions of the silicon chip, the parallel processor or Wide Area Network this reduction occurs most usefully at the level of metaphor and metonym. Again the mantra must be repeated that computers function through the application of Boolean logic and binary switches, something that can not be said about the human brain with any confidence a posteriori. Later I will explore the consequences on our own understanding of ourselves enabled by the processing paradigm, but for now, or at least the next few paragraphs, computers are to be considered in terms of their rigid implementation and flexible materiality alone. At the beginning of his popular science book, The Pattern on the Stone, (Hillis 1999) W.  Daniel Hillis narrates one of his many tales on the design and construction of a computer. Built from tinker-toys the computer in question was/is functionally complex enough to “play” tic-tac-toe (noughts and crosses). The tinker-toy was chosen to indicate the apparent simplicity of computer design, but as Hillis argues himself, he may very well have used pipes and valves to create a hydraulic computer, driven by water pressure, or stripped the design back completely, using flowing sand, twigs and twine or any other recipe of switches and connectors. The important point is that the tinker-toy tic-tac-toe computer functions perfectly well for the task it is designed for, perfectly well, that is, until the tinker-toy material begins to fail. This failure is what Chapter 1 of this thesis is about: why it happens, why its happening is a material phenomenon and how the very idea of “failure” is suspect. Tinker-toys fail because the mechanical operation of the tic-tac-toe computer puts strain on the strings of the mechanism, eventually stretching them beyond practical use. In a perfect world, devoid of entropic behaviour, the tinker-toy computer may very well function forever, its users setting O or X conditions, and the computer responding according to its program in perfect, logical order. The design of the machine, at the level of the program, is completely closed; finished; perfect. Only materially does the computer fail (or flail), noise leaking into the system until inevitable chaos ensues and the tinker-toys crumble back into jumbles of featureless matter. This apparent closure is important to note at this stage because in a computer as simple as the tic-tac-toe machine, every variable can be accounted for and thus programmed for. Were we to build a chess playing computer from tinker-toys (pretending we could get our hands on the, no doubt, millions of tinker-toy sets we”d need) the closed condition of the computer may be less simple to qualify. Tinker-toys, hydraulic valves or whatever material you choose, could be manipulated into any computer system you can imagine, even the most brain numbingly complicated IBM supercomputer is technically possible to build from these fundamental materials. The reason we don”t do this, why we instead choose etched silicon as our material of choice for our supercomputers, exposes another aspect of computers we need to understand before their failure becomes a useful paradigm. A chess playing computer is probably impossible to build from tinker-toys, not because its program would be too complicated, but because tinker-toys are too prone to entropy to create a valid material environment. The program of any chess playing application could, theoretically, be translated into a tinker-toy equivalent, but after the 1,000th string had stretched, with millions more to go, no energy would be left in the system to trigger the next switch along the chain. Computer inputs and outputs are always at the mercy of this kind of entropy: whether in tinker-toys or miniature silicon highways. Noise and dissipation are inevitable at any material scale one cares to examine. The second law of thermo dynamics ensures this. Claude Shannon and his ilk knew this, even back when the most advanced computers they had at their command couldn”t yet play tic-tac-toe. They knew that they couldn”t rely on materiality to delimit noise, interference or distortion; that no matter how well constructed a computer is, no matter how incredible it was at materially stemming entropy (perhaps with stronger string connectors, or a built in de-stretching mechanism), entropy nonetheless was inevitable. But what Shannon and other computer innovators such as Alan Turing also knew, is that their saviour lay in how computers were implemented. Again, the split here is incredibly important to note:

Flexible materiality: How and of what a computer is constructed e.g. tinker-toys, silicon Rigid implementation: Boolean logic enacted through binary on/off switches (usually with some kind of input à storage à feedback/program function à output). Effectively, how a computer works

Boolean logic was not enough on its own. Computers, if they were to avoid entropy ruining their logical operations, needed to have built within them an error management protocol. This protocol is still in existence in EVERY computer in the world. Effectively it takes the form of a collection of parity bits delivered alongside each packet of data that computers, networks and software deal with. The bulk of data contains the binary bits encoding the intended quarry, but the receiving element in the system also checks the main bits alongside the parity bits to determine whether any noise has crept into the system. What is crucial to note here is the error-checking of computers happens at the level of their rigid implementation. It is also worth noting that for every eight 0s and 1s delivered by a computer system, at least one of those bits is an error checking function. W. Daniel Hillis puts the stretched strings of his tinker-toy mechanism into clear distinction and in doing so, re-introduces an umbrella term set to dominate this chapter: I constructed a later version of the Tinker Toy computer which fixed the problem, but I never forgot the lesson of the first machine: the implementation technology must produce perfect outputs from imperfect inputs, nipping small errors in the bud. This is the essence of digital technology, which restores signals to near perfection at every stage. It is the only way we know – at least, so far – for keeping a complicated system under control. (Hillis 1999, 18)   Bibliography  Barthes, Roland. 1979. ‘From Work to Text.’ In Textual Strategies: Perspectives in Poststructuralist Criticism, ed. Josue V. Harari, 73–81. Ithaca, NY: Cornell University Press. Hayles, N. Katherine. 2004. ‘Print Is Flat, Code Is Deep: The Importance of Media-Specific Analysis.’ Poetics Today 25 (1) (March): 67–90. doi:10.1215/03335372-25-1-67. Hillis, W. 1999. The Pattern on the Stone : the Simple Ideas That Make Computers Work. 1st paperback ed. New York: Basic Books. Manovich, Lev. 2002. The Language of New Media. 1st MIT Press pbk. ed. Cambridge  Mass.: MIT Press.      

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Thu, 07 Jun 2012 06:08:07 -0700 http://machinemachine.net/text/research/rigid-implementation-vs-flexible-materiality
<![CDATA[Noise; Mutation; Autonomy: A Mark on Crusoe’s Island]]> http://machinemachine.net/text/research/a-mark-on-crusoes-island

This mini-paper was given at the Escapologies symposium, at Goldsmiths University, on the 5th of December Daniel Defoe’s 1719 novel Robinson Crusoe centres on the shipwreck and isolation of its protagonist. The life Crusoe knew beyond this shore was fashioned by Ships sent to conquer New Worlds and political wills built on slavery and imperial demands. In writing about his experiences, Crusoe orders his journal, not by the passing of time, but by the objects produced in his labour. A microcosm of the market hierarchies his seclusion removes him from: a tame herd of goats, a musket and gunpowder, sheafs of wheat he fashions into bread, and a shelter carved from rock with all the trappings of a King’s castle. Crusoe structures the tedium of the island by gathering and designing these items that exist solely for their use-value: “In a Word, The Nature and Experience of Things dictated to me upon just Reflection, That all the good Things of this World, are no farther good to us, than they are for our Use…” [1] Although Crusoe’s Kingdom mirrors the imperial British order, its mirroring is more structural than anything else. The objects and social contrivances Crusoe creates have no outside with which to be exchanged. Without an ‘other’ to share your labour there can be no mutual assurance, no exchanges leading to financial agreements, no business partners, no friendships. But most importantly to the mirroring of any Kingdom, without an ‘other’ there can be no disagreements, no coveting of a neighbours ox, no domination, no war: in short, an Empire without an outside might be complete, total, final, but an Empire without an outside has also reached a state of complete inertia. Crusoe’s Empire of one subject, is what I understand as “a closed system”… The 2nd law of thermo dynamics maintains that without an external source of energy, all closed systems will tend towards a condition of inactivity. Eventually, the bacteria in the petri dish will multiply, eating up all the nutrients until a final state of equilibrium is reached, at which point the system will collapse in on itself: entropy cannot be avoided indefinitely. The term ‘negative entropy’ is often applied to living organisms because they seem to be able to ‘beat’ the process of entropy, but this is as much an illusion as the illusion of Crusoe’s Kingdom: negative entropy occurs at small scales, over small periods of time. Entropy is highly probable: the order of living beings is not. Umberto Eco: “Consider, for example, the chaotic effect… of a strong wind on the innumerable grains of sand that compose a beach: amid this confusion, the action of a human foot on the surface of the beach constitutes a complex interaction of events that leads to the statistically very improbable configuration of a footprint.” [2] The footprint in Eco’s example is a negative entropy event: the system of shifting sands is lent a temporary order by the cohesive action of the human foot. In physical terms, the footprint stands as a memory of the foot’s impression. The 2nd law of thermodynamics establishes a relationship between entropy and information: memory remains as long as its mark. Given time, the noisy wind and chaotic waves will cause even the strongest footprint to fade. A footprint is a highly improbable event. Before you read on, watch this scene from Luis Buñuel’s Robinson Crusoe (1954):

The footprint, when it first appears on the island, terrifies Crusoe as a mark of the outsider, but soon, realising what this outsider might mean for the totality of his Kingdom, Robinson begins the process of pulling the mark inside his conceptions: “Sometimes I fancied it must be the Devil; and reason joined in with me upon this supposition. For how should any other thing in human shape come into the place? Where was the vessel that brought them? What marks were there of any other footsteps? And how was it possible a man should come there?” [3] In the novel, it is only on the third day that Crusoe re-visits the site to compare his own foot with the print. The footprint is still there on the beach after all this time, a footprint Crusoe now admits is definitely not his own. This chain of events affords us several allegorical tools: firstly, that of the Devil, Crusoe believes to be the only rational explanation for the print. This land, which has been Crusoe’s own for almost 2 decades, is solid, unchanging and eternal. Nothing comes in nor goes beyond its shores, yet its abundance of riches have served Crusoe perfectly well: seemingly infinite riches for a Kingdom’s only inhabitant. Even the footprint, left for several days, remains upon Crusoe’s return. Like the novel of which it is a part, the reader of the mark may revisit the site of this unlikely incident again and again, each time drawing more meanings from its appearance. Before Crusoe entertains that the footprint might be that of “savages of the mainland” he eagerly believes it to be Satan’s, placed there deliberately to fool him. Crusoe revisits the footprint, in person and then, as it fades, in his own memory. He ‘reads’ the island, attributing meanings to marks he discovers that go far beyond what is apparent. As Susan Stewart has noted: “In allegory the vision of the reader is larger than the vision of the text; the reader dreams to an excess, to an overabundance.” [4] Simon O’Sullivan, following from Deleuze, takes this further, arguing that in his isolation, a world free from ‘others’, Crusoe has merged with, become the island. The footprint is a mark that must be recuperated if Crusoe’s identity, his “power of will”, is to be maintained. An outsider must have caused the footprint, but Crusoe is only capable of reading in the mark something about himself. The evocation of a Demon, then, is Crusoe’s way of re-totalising his Empire, of removing the ‘other’ from his self-subjective identification with the island. So, how does this relate to thermodynamics? To answer that I will need to tell the tale of a second Demon, more playful even than Crusoe’s. In his 1871 essay, Theory of Heat, James Clerk Maxwell designed a thought experiment to test the 2nd law of Thermodynamics. Maxwell imagines a microscopic being able to sort atoms bouncing around a closed system into two categories: fast and slow. If such a creature did exist, it was argued, no work would be required to decrease the entropy of a closed system. By sorting unlikely footprints from the chaotic arrangement of sand particles Maxwell’s Demon, as it would later become known, appeared to contradict the law Maxwell himself had helped to develop. One method of solving the apparent paradox was devised by Charles H. Bennet, who recognised that the Demon would have to remember where he placed the fast and slow particles. Here, once again, the balance between the order and disorder of a system comes down to the balance between memory and information. As the demon decreases the entropy of its environment, so it must increase the entropy of its memory. The information required by the Demon acts like a noise in the system. The laws of physics had stood up under scrutiny, resulting in a new branch of science we now know as ‘Information Theory’. Maxwell’s Demon comes from an old view of the universe, “fashioned by divine intervention, created for man and responsive to his will” [5]. Information Theory represents a threshold, a revelation that the “inhuman force of increasing entropy, [is] indifferent to man and uncontrollable by human will.” [6] Maxwell’s Demon shows that the law of entropy has only a statistical certainty, that nature orders only on small scales and, that despite any will to control, inertia will eventually be reached. Developed at the peak of the British Empire, thermodynamics was sometimes called “the science of imperialism”, as Katherine Hayles has noted: “…to thermodynamicists, entropy represented the tendency of the universe to run down, despite the best efforts of British rectitude to prevent it from doing so… The rhetoric of imperialism confronts the inevitability of failure. In this context, entropy represents an apparently inescapable limit on the human will to control.” [7] Like Maxwell, Crusoe posits a Demon, with faculties similar in kind to his own, to help him quash his “terror of mind”. Crusoe’s fear is not really about outsiders coming in, the terror he feels comes from the realisation that the outsiders may have been here all along, that in all the 20 years of his isolation those “savages of the mainland” may have visited his island time and again. It is not an outside ‘other’ that disturbs and reorganises Crusoe’s Kingdom. A more perverse logic is at work here, and once again Crusoe will have to restructure his imperial order from the inside out. Before you read on, watch another scene from Luis Buñuel’s Robinson Crusoe (1954):

Jacques Rancière prepares for us a parable. A student who is illiterate, after living a fulfilled life without text, one day decides to teach herself to read. Luckily she knows a single poem by heart and procures a copy of that poem, presumably from a trusted source, by which to work. By comparing her memory of the poem, sign by sign, word by word, with the text of the poem she can, Rancière believes, finally piece together a foundational understanding of her written language: “From this ignoramus, spelling out signs, to the scientist who constructs hypotheses, the same intelligence is always at work – an intelligence that translates signs into other signs and proceeds by comparisons and illustrations in order to communicate its intellectual adventures and understand what another intelligence is endeavouring to communicate to it… This poetic labour of translation is at the heart of all learning.” [8] What interests me in Rancière’s example is not so much the act of translation as the possibility of mis-translation. Taken in light of The Ignorant Schoolmaster we can assume that Rancière is aware of the wide gap that exists between knowing something and knowing enough about something for it to be valuable. How does one calculate the value of what is a mistake? The ignoramus has an autonomy, but it is effectively blind to the quality and make-up of the information she parses. If she makes a mistake in her translation of the poem, this mistake can be one of two things: it can be a blind error, or, it can be a mutation. In information theory, the two ways to understand change within a closed system are understood to be the product of ‘noise’. The amount of change contributed by noise is called ‘equivocation’. If noise contributes to the reorganisation of a system in a beneficial way, for instance if a genetic mutation in an organism results in the emergence of an adaptive trait, then the equivocation is said to be ‘autonomy-producing’. Too much noise is equivalent to too much information, a ‘destructive’ equivocation, leading to chaos. This balance is how evolution functions. An ‘autonomy-producing’ mutation will be blindly passed on to an organism’s offspring, catalysing the self-organisation of the larger system (in this case, the species). All complex, what are called ‘autopoietic’ systems, inhabit this fine divide between noise and inertia.  Given just the right balance of noise recuperated by the system, and noise filtered out by the system, a state of productive change can be maintained, and a state of inertia can be avoided, at least, for a limited time. According to Umberto Eco, in ‘The Open Work’: “To be sure, this word information in communication theory relates not so much to what you do say, as to what you could say… In the end… there is no real difference between noise and signal, except in intent.” [9] This rigid delineator of intent is the driving force of our contemporary, communication paradigm. Information networks underpin our economic, political and social interactions: the failure to communicate is to be avoided at all costs. All noise is therefore seen as a problem. These processes, according to W. Daniel Hillis, define, “the essence of digital technology, which restores signal to near perfection at every stage.” [10] To go back to Umberto Eco then, we appear to be living in a world of “do say” rather than “could say”. Maintenance of the network and the routines of error management are our primary economic and political concern: control the networks and the immaterial products will manage themselves. The modern network paradigm acts like a Maxwell Demon, categorising information as either pure signal or pure noise. As Mark Nunes has noted, following the work of Deleuze and Guattari: “This forced binary imposes a kind of violence, one that demands a rationalisation of all singularities of expressions within a totalising system… The violence of information is, then, the violence of silencing or making to speak that which cannot communicate.” [11] To understand the violence of this binary logic, we need go no further than Robinson Crusoe. Friday’s questions are plain spoken, but do not adhere to the “do say” logic of Crusoe’s conception. In the novel, Crusoe’s approach to Friday becomes increasingly one sided, until Friday utters little more than ‘yes’ and ‘no’ answers, “reducing his language to a pure function of immediate context and perpetuating a much larger imperialist tradition of levelling the vox populi.”[12] Any chance in what Friday “could say” has been violently obliterated. The logic of Ranciere’s Ignoramous, and of Crusoe’s levelling of Friday’s speech, are logics of imperialism: reducing the possibility of noise and information to an either/or, inside/outside, relationship. Mark Nunes again: “This balance between total flow and total control parallels Deleuze and Guattari’s discussion of a regime of signs in which anything that resists systematic incorporation is cast out as an asignifying scapegoat “condemned as that which exceeds the signifying regime’s power of deterritorialisation.” [13] In the system of communication these “asignifying” events are not errors, in the common sense of the word. Mutation names a randomness that redraws the territory of complex systems. The footprint is the mark that reorganised the Empire. In Ranciere’s parable, rather than note her intent to decode the poem, we should hail the moment when the Ignoramus fails, as her autonomous moment. In a world where actants “translate signs into other signs and proceed by comparison and illustration” [14] the figures of information and communication are made distinct not by the caprice of those who control the networks, nor the desires of those who send and receive the messages, but by mutation itself. Michel Foucault, remarking on the work of Georges Canguilhem, drew the conclusion that the very possibility of mutation, rather than existing in opposition to our will, was what human autonomy was predicated upon: “In this sense, life – and this is its radical feature – is that which is capable of error… Further, it must be questioned in regard to that singular but hereditary error which explains the fact that, with man, life has led to a living being that is never completely in the right place, that is destined to ‘err’ and to be ‘wrong’.” [15] In his writings on the history of Heredity, The Logic of Life, Francois Jacob lingers on another Demon in the details, fashioned by Rene Descartes in his infamous meditation on human knowledge. François Jacob positions Descartes’ meditation in a period of explosive critical thought focussed on the very ontology of ‘nature’: “For with the arrival of the 17th Century, the very nature of knowledge was transformed. Until then, knowledge had been grafted on God, the soul and the cosmos… What counted [now] was not so much the code used by God for creating nature as that sought by man for understanding it.” [16] The infinite power of God’s will was no longer able to bend nature to any whim. If man were to decipher nature, to reveal its order, Descartes surmised, it was with the assurance that “the grid will not change in the course of the operation”[17]. For Descartes, the evil Demon, is a metaphor for deception espoused on the understanding that underlying that deception, nature had a certainty. God may well have given the world its original impetus, have designed its original make-up, but that make-up could not be changed. The network economy has today become the grid of operations onto which we map the world. Its binary restrictions predicate a logic of minimal error and maximum performance: a regime of control that drives our economic, political and social interdependencies. Trapped within his imperial logic, Robinson Crusoe’s levelling of inside and outside, his ruthless tidying of Friday’s noisy speech into a binary dialectic, disguises a higher order of reorganisation. As readers navigating the narrative we are keen to recognise the social changes Defoe’s novel embodies in its short-sighted central character. Perhaps, though, the most productive way to read this fiction, is to allegorise it as an outside perspective on our own time? Gathering together the fruits of research, I am often struck by the serendipitous quality of so many discoveries. In writing this mini-paper I have found it useful to engage with these marks, that become like demonic footprints, mutations in my thinking. Comparing each side by side, I hope to find, in the words of Michel Foucault: “…a way from the visible mark to that which is being said by it and which, without that mark, would lie like unspoken speech, dormant within things.” [18]    

References & Bibliography [1] Daniel Defoe, Robinson Crusoe, Penguin classics (London: Penguin Books, 2001).

[2] Umberto Eco, The open work (Cambridge: Harvard University Press, n.d.).

[3] Defoe, Robinson Crusoe.

[4] Susan Stewart, On longing: narratives of the miniature, the gigantic, the souvenir, the collection (Duke University Press, 1993).

[5] N. Katherine Hayles, “Maxwell’s Demon and Shannon’s Choice,” in Chaos bound: orderly disorder in contemporary literature and science (Cornell University Press, 1990).

[6] Ibid.

[7] Ibid.

[8] Jacques Rancière, The emancipated spectator (London: Verso, 2009).

[9] Umberto Eco, The open work (Cambridge: Harvard University Press, n.d.). (My emphasis)

[10] W Hillis, The pattern on the stone?: the simple ideas that make computers work, 1st ed. (New York: Basic Books, 1999).

[11] Mark Nunes, Error: glitch, noise, and jam in new media cultures (Continuum International Publishing Group, 2010).

[12] Susan Stewart, On longing: narratives of the miniature, the gigantic, the souvenir, the collection (Duke University Press, 1993).

[13] Nunes, Error.

[14] Rancière, The emancipated spectator.

[15] Michel Foucault, “Life: Experience and Science,” in Aesthetics, method, and epistemology (The New Press, 1999).

[16] François Jacob, The logic of life: a history of heredity?; the possible and the actual (Penguin, 1989).

[17] Ibid.

[18] Michel Foucault, The order of things?: an archaeology of the human sciences., 2003.

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Wed, 07 Dec 2011 08:50:14 -0800 http://machinemachine.net/text/research/a-mark-on-crusoes-island
<![CDATA[How We Became Posthuman: Virtual Bodies in Cybernetics, Literature and Informatics by Nk Hayles]]> http://www.librarything.com/work/book/72715333

University of Chicago Press (1999), Edition: illustrated edition, Hardcover, 364 pages

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Wed, 27 Apr 2011 01:45:41 -0700 http://www.librarything.com/work/book/72715333
<![CDATA[My Mother Was a Computer: Digital Subjects and Literary Texts by N Katherine Hayles]]> http://www.librarything.com/work/book/72715332

University of Chicago Press (2005), Edition: 2nd, Hardcover, 288 pages

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Wed, 27 Apr 2011 01:45:40 -0700 http://www.librarything.com/work/book/72715332
<![CDATA[On (Text and) Exaptation]]> http://machinemachine.net/text/ideas/on-text-and-exaptation

(This post was written as a kind of ‘prequel’ to a previous essay, Rancière’s Ignoramus) ‘Text’ originates from the Latin word texere, to weave. A material craft enabled by a human ingenuity for loops, knots and pattern. Whereas a single thread may collapse under its own weight, looped and intertwined threads originate their strength and texture as a network. The textile speaks of repetition and multiplicity, yet it is only once we back away from the tapestry that the larger picture comes into focus. At an industrial scale textile looms expanded beyond the frame of their human operators. Reducing a textile design to a system of coded instructions, the complex web of a decorative rug could be fixed into the gears and pulleys that drove the clattering apparatus. In later machines long reels of card, punched through with holes, told a machine how, or what, to weave. Not only could carpets and textiles themselves be repeated, with less chance of error, but the punch-cards that ordered them were now equally capable of being mass-produced for a homogenous market. From one industrial loom an infinite number of textile variations could be derived. All one needed to do was feed more punch-card into the greedy, demanding reels of the automated system. The material origins of film may also have been inspired by weaving. Transparent reels of celluloid were pulled through mechanisms resembling the steam-driven contraptions of the industrial revolution. The holes running down its edges delimit a reel’s flow. Just as the circular motion of a mechanical loom is translated into a network of threads, so the material specificity of the film-stock and projector weave the illusion of cinematic time. Some of the more archaic, out-moded types of film are known to shrink slightly as they decay, affording us – the viewer – a juddering, inconsistent vision of the world captured in the early 20th century. In 1936, the year that Alan Turing wrote his iconic paper “On Computable Numbers”, a German engineer by the name of Konrad Zuse built the first working digital computer. Like its industrial predecessors, Zuse’s computer was designed to function via a series of holes encoding its program. Born as much out of convenience as financial necessity, Zuse punched his programs directly into discarded reels of 35mm film-stock. Fused together by the technologies of weaving and cinema, Zuse’s digital computer announced the birth of an entirely new mode of textuality. As Lev Manovich suggests: “The pretence of modern media to create simulations of sensible reality is… cancelled; media are reduced to their original condition as information carrier, nothing less, nothing more… The iconic code of cinema is discarded in favour of the more efficient binary one. Cinema becomes a slave to the computer.” Rather than Manovich’s ‘slave’ / ‘master’ relationship, I want to suggest a kind of lateral pollination of media traits. As technologies develop, specificities from one media are co-opted by another. Reverting to biological metaphor, we see genetic traits jumping between media species. From a recent essay by Svetlana Boym, The Off-Modern Mirror: “Exaptation is described in biology as an example of “lateral adaptation,” which consists in a cooption of a feature for its present role from some other origin… Exaptation is not the opposite of adaptation; neither is it merely an accident, a human error or lack of scientific data that would in the end support the concept of adaptation. Exaptation questions the very process of assigning meaning and function in hindsight, the process of assigning the prefix “post” and thus containing a complex phenomenon within the grid of familiar interpretation.” Media history is littered with exaptations. Features specific to certain media are exapted – co-opted – as matters of convenience, technical necessity or even aesthetics. Fashion has a role to play also, for instance, many of the early models of mobile phone sported huge, extendible aerials which the manufacturers now admit had no impact whatsoever on the workings of the technology. Lev Manovich’s suggestion is that as the computer has grown in its capacities, able to re-present all other forms of media on a single computer apparatus, the material traits that define a media have been co-opted by the computer at the level of software and interface. A strip of celluloid has a definite weight, chemistry and shelf-life – a material history with origins in the mechanisms of the loom. Once we encode the movie into the binary workings of a digital computer, each media-specific – material – trait can be reduced to an informational equivalent. If I want to increase the frames per second of a celluloid film I have to physically wind the reel faster. For the computer encoded, digital equivalent, a code that re-presents each frame can be introduced via my desktop video editing software. Computer code determines the content as king. In the 1960s and 70s Roland Barthes named ‘The Text’ as a network of production and exchange. Whereas ‘the work’ was concrete, final – analogous to a material – ‘the text’ was more like a flow, a field or event – open ended. Perhaps even infinite. In, From Work to Text, Barthes wrote: “The metaphor of the Text is that of the network…” This semiotic approach to discourse, by initiating the move from print culture to ‘text’ culture, also helped lay the ground for a contemporary politics of content-driven media. Skipping backwards through From Work to Text, we find this statement: “The text must not be understood as a computable object. It would be futile to attempt a material separation of works from texts.” I am struck here by Barthes’ use of the phrase ‘computable object’, as well as his attention to the ‘material’. Katherine Hayles in her essay, Text is Flat, Code is Deep, teases out the statement for us: “computable” here mean[s] to be limited, finite, bound, able to be reckoned. Written twenty years before the advent of the microcomputer, his essay stands in the ironic position of anticipating what it cannot anticipate. It calls for a movement away from works to texts, a movement so successful that the ubiquitous “text” has all but driven out the media-specific term book. Hayles notes that the ‘ubiquity’ of Barthes’ term ‘Text’ allowed – in its wake – an erasure of media-specific terms, such as ‘book’. In moving from, The Work to The Text, we move not just between different politics of exchange and dissemination, we also move between different forms and materialities of mediation. To echo (and subvert) the words of Marshall Mcluhan, not only is The Medium the Message, The Message is also the Medium. …media are only a subspecies of communications which includes all forms of communication. For example, at first people did not call the internet a medium, but now it has clearly become one… We can no longer understand any medium without language and interaction – without multimodal processing… We are now clearly moving towards an integration of all kinds of media and communications, which are deeply interconnected. Extract from a 2005 interview with Manuel Castells, Global Media and Communication Journal

(This post was written as a kind of ‘prequel’ to a previous essay, Rancière’s Ignoramus)

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Mon, 06 Dec 2010 13:41:24 -0800 http://machinemachine.net/text/ideas/on-text-and-exaptation